What it’s essential to know
- Google will open a Google Retailer location in Austin, Texas.
- The Google Area Northside retail retailer will turn out to be Google’s seventh U.S. location.
- It’ll be the corporate’s first retail growth into Texas, which is able to mark the fifth U.S. state with a Google Retailer.
Google has been slowly however steadily rising its retail footprint throughout the U.S. since Google Chelsea opened up in 2021. It introduced two extra Google Retailer areas in 2024, together with Google Santa Monica, which hasn’t opened to the general public but. Now, the corporate has added a seventh location to its Google Retailer web page — and it’s coming to Austin, Texas.
Not a lot details about the Texas retail retailer is understood, as there aren’t even renders obtainable at this level. Nonetheless, as 9to5Google first noticed, it’s set to reach in Area Northside in Austin, which is a mixed-use improvement with outlets, eating places, workplace area, and extra. The shop’s deal with will likely be 11701 Area Blvd, Austin, and all we all know for certain is that it’s “coming quickly.”
We’re nonetheless ready on Google’s Santa Monica location to open, which was introduced final 12 months as Google’s second California location and sixth U.S. retailer. It joins the Mountain View, California retailer close to Google’s personal headquarters. Google opened shops in Massachusetts and Illinois in 2024, and appears poised to open at the least two retail shops in 2025 as effectively.
Google Retailer retail areas are essential to the corporate increasing its market share within the U.S., particularly by the Google Pixel system lineup. Its largest rivals, Apple and Google, have already got a major quantity of U.S. areas the place clients can study their merchandise, purchase them, and get restore and repair assist.
Put merely, Google is behind on this space and its present tempo of including at the least two shops per 12 months — particularly ones exterior of New York and California — is a giant step in the fitting path. The Austin location, when open, will make Texas the fifth state to have a Google Retailer.