Welcome to Plus Measurement Bridal Week—a celebration of the most recent, biggest, and most game-changing choices in plus measurement bridal trend. All week lengthy, we’re spotlighting the manufacturers, assets, and knowledgeable ideas which are serving to plus measurement brides (and their besties) stroll confidently down the aisle.
And in relation to outfitting your bridal social gathering in one thing that’s really cute and genuinely size-inclusive, one model has shortly turn into a favourite: Bridal Babes. Recognized for his or her fashion-forward designs, dedication to illustration, and sizing that runs as much as 5X, they’ve created a bridesmaid expertise that celebrates curves with out compromise. Whether or not you caught their Shark Tank look or are simply discovering them now, Bridal Babes is a model each bride-to-be ought to have on her radar.
On the subject of outfitting your bridal social gathering, discovering attire which are really cute and size-inclusive can really feel like mission unimaginable. However this model is altering that narrative with curves, confidence, and couture-inspired fashion—meet Bridal Babes, the game-changing bridesmaid firm that’s as dedicated to inclusivity as it’s to daring and playful fashion.
A Model Born From Actual Bridesmaid Struggles
Bridal Babes was based by energy couple Ashley and Charles Younger, who knew the bridal {industry} wanted a critical shake-up. After watching family members wrestle to seek out fashionable, flattering bridesmaid choices—particularly for her plus measurement bridesmaids—they determined to construct one thing about it.
“We wished to create a model that celebrates all girls, no matter measurement or pores and skin tone. Our objective is to make each bridesmaid really feel assured and exquisite.” —Ashley Younger, from her interview with Hampton College.
And so they meant it: Bridal Babes carries sizes from Small to 5X, they usually’ve been fascinated with inclusivity from day one—not as a advertising technique, however as a mission.
Ashley shared that creating a trendy, size-inclusive line wasn’t so simple as scaling up straight sizes. “From the start, we got down to create robes that really match curvier girls—with out compromise. One of many greatest challenges was breaking away from the standard trend manufacturing mannequin, the place “plus measurement” was usually handled as an afterthought. We knew we needed to go deeper—rethinking design patterns, proportions, and cloth selections from the bottom up.”
That method led to a signature breakthrough: “The breakthrough got here after we developed our signature stretch satin cloth. It gave us the power to create robes that hugged and honored curves, with out sacrificing consolation. All of the sudden, our clients weren’t simply settling for what match—they have been selecting what made them really feel lovely. That shift in confidence has been some of the rewarding components of this journey.”
Bridal Babes Making Strikes on Shark Tank
Bridal Babes didn’t simply quietly drop into the market—they confirmed up and confirmed out on Season 14 of Shark Tank, the place they landed a take care of none apart from Emma Grede, co-founder of Good American and a number one voice in inclusive trend. That partnership added gasoline to their mission and helped highlight the necessity for higher choices within the bridal area. With Emma’s backing and steering, Bridal Babes gained extra visibility—and much more momentum in main a body-positive revolution in bridal trend.
Why Measurement-Inclusive Bridesmaid Vogue Is Non-Negotiable
Let’s discuss details: 67% of American girls put on a measurement 14 or larger, but the overwhelming majority of bridesmaid manufacturers nonetheless cease at XL—or worse, cost further for prolonged sizes. That disconnect leaves too many bridesmaids feeling like an afterthought.
Bridal Babes is flipping that script. With kinds that go as much as 5X (comparable in match to Torrid’s 3X), they’re exhibiting that plus measurement trend and magnificence doesn’t imply compromising on trend or match. You will need to word that bridesmaid costume sizes usually run in a different way than your on a regular basis clothes. Don’t be stunned in case you measure right into a measurement or two above your typical off-the-rack match—it’s fully regular in formalwear!
Bridal and bridesmaid sizing relies on industry-specific measurement charts, not normal ready-to-wear measurements. An important factor is specializing in the match, not the quantity on the tag. At all times measure your self fastidiously (bust, waist, and hips) and evaluate your measurements to the model’s measurement chart earlier than ordering.
Ashley gives considerate recommendation for plus measurement bridesmaids navigating their first bridal social gathering: “First, you need to really feel simply as lovely and celebrated as anybody else within the bridal social gathering. Confidence begins with match—don’t accept a costume that wasn’t made along with your physique in thoughts. Hunt down manufacturers (like Bridal Babes!) specializing in inclusive sizing and perceive the nuances of curvy trend.”
She additionally emphasised self-advocacy: “Don’t be afraid to talk up through the styling course of. Whether or not which means asking for a special neckline, including straps for help, or requesting further room within the hips, your consolation issues. And at last—follow your energy pose within the mirror, placed on that costume, and remind your self that you just’re not simply sporting a robe—you’re exhibiting up in full glam for somebody you like. That’s a ravishing factor.”
Cloth Issues: Stretch Satin Over Chiffon
One of many smartest design choices Bridal Babes made? Selecting stretch satin over the standard chiffon that dominates bridesmaid racks. Not solely does it {photograph} like a dream, but it surely hugs the physique in all the fitting locations with out clinging the place it shouldn’t. Stretch satin gives construction and consolation, particularly for curvier our bodies—chiffon, against this, will be unforgiving and shapeless.
“Conventional bridesmaid materials like chiffon and tulle might look delicate, however they’re not all the time type to curves,” Ashley mentioned. “They have an inclination to cling within the unsuitable locations or fall flat with out construction.”
As an alternative, stretch satin delivered what curvy our bodies wanted: “It sculpts, helps, and strikes with the physique. It provides a luxe, crimson carpet really feel whereas nonetheless being breathable and forgiving. For our curvy purchasers, it means no tugging, no pinching, and no sacrificing fashion for consolation. It’s a material that celebrates the physique as an alternative of making an attempt to cover it.”
Styling a Bridal Celebration, the Bridal Babes Means
Combine-and-match bridesmaid styling is in all places proper now—and Bridal Babes has made it not solely straightforward however empowering. Their coordinated colorways and cloth guarantee each member of the social gathering can put on what flatters them greatest, with out sacrificing cohesion.
Ashley broke it down: “We launched our first mix-and-match assortment in 2021 and actually consider on this method as a result of it permits every individual to decide on a silhouette that celebrates their greatest options. The important thing to holding the look cohesive is unifying parts like cloth, colour, and general vibe.”
“Our mix-and-match choices are constructed from the identical stretch satin in coordinated colorways, so each girl can shine in a mode that fits her with out clashing with the group. We all the time counsel that brides choose 2–3 flattering kinds and let the bridal social gathering choose from these. Our digital and in-person stylists assist information this course of to ensure everybody feels wonderful—and the photographs end up beautiful.”
Flipping the Bridal Trade Script
Regardless of nearly all of U.S. girls sporting a measurement 14 or larger, the bridal {industry} has traditionally sidelined plus-size clients—providing fewer kinds, much less entry, and little celebration. On prime of that, the bridesmaid costume market was valued at $2.1 billion in 2023 and is projected to develop to $3.5 billion by 2032 (DataIntelo). Regardless of this huge alternative, few manufacturers are assembly the second with the scale vary, fashion savvy, and inclusivity at the moment’s bridal events deserve. Bridal Babes is carving out a lane all their very own.
Ashley doesn’t sugarcoat the issue: “The bridal {industry} has lengthy catered to a slender imaginative and prescient of magnificence, usually rooted in outdated beliefs about measurement and form. For too lengthy, curvy girls have been an afterthought—supplied restricted kinds, unflattering suits, or requested to ‘make it work’ with customized alterations and uncomfortable materials.”
“At Bridal Babes, we’ve flipped that script. Curvy girls usually are not an exception—they’re the norm. We begin each design course of with inclusivity in thoughts, utilizing actual buyer suggestions and physique variety as our information. We don’t simply ‘add sizes’ to a group—we construct robes that prioritize consolation, confidence, and excessive trend at each measurement.”
And it’s not nearly attire—it’s about illustration: “By means of our viral content material, real-customer options, and size-inclusive designs, we’re altering the narrative of what bridesmaid magnificence seems like. And the {industry} is lastly beginning to catch up as a result of illustration isn’t non-obligatory—it’s important. And we’re proud to be main a shift the place each bridesmaid, no matter measurement, appears like the primary character.”
Be taught Extra and Store at BridalBabes.co!
With daring colorways, body-loving silhouettes, and mix-and-match choices, Bridal Babes makes it straightforward to coordinate a bridal social gathering that’s fashion-forward and figure-flattering. They take the guesswork out of styling and provides each bridesmaid a second to shine.
Ashley and Charles didn’t simply create cute attire—they constructed a model that represents. And the {industry} is taking notes.
Backside line? Bridal Babes is the bridesmaid model to know. They’ve married inclusivity with fashion, and the result’s a group that celebrates each curve, each shade, and each story. Whether or not you’re styling your bridal social gathering or standing in another person’s, Bridal Babes has the match, the material, and the style to match your second.
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