Apple often publicizes its new {hardware} within the fall, and this yr is probably going no totally different. The occasion is reported to be on September 9, and Apple is predicted to launch its iPhone 17 lineup, together with updates for the Apple Watch and AirPods.
As at all times, there are a lot of rumors circulating, together with larger screens and improved cameras for the iPhone 17 fashions and the introduction of an ultra-thin iPhone Air that would exchange the Plus mannequin. Extra broadly, Bloomberg’s Mark Gurman studies that this might be the primary of three deliberate years of main iPhone redesigns, with a foldable iPhone coming in 2026.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 is predicted to get a big makeover to align extra carefully with the Professional fashions. It may function a barely bigger 6.3-inch display, which is a rise of 0.2 inches in comparison with the iPhone 16, in addition to a 120Hz show, a considerable improve from the present 60Hz. It’s additionally rumored to have a 24-megapixel entrance digicam.
It may are available new colours: purple and inexperienced.
The Professional’s upgrades might be noticeable on the again of the cellphone, rumors counsel. Conceptual renderings present that the three rear cameras could also be organized in an oblong bar that extends from one fringe of the machine to the opposite. The flash, mild sensor, and microphone can be positioned far to the correct aspect. The place the MagSafe charger is, the Apple brand is claimed to be centered for aesthetic causes.
Notably, the iPhone 17 Professional might swap supplies, doubtlessly changing the titanium band across the display with aluminum. This might assist Apple cut back prices in addition to present a lighter really feel.
The iPhone 17 Professional Max is predicted to see fewer upgrades, too, with probably the most important change being a barely thicker physique, more likely to accommodate a bigger battery — which might be an enormous win.
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Based on leaker Instantaneous Digital, the iPhone 17 is predicted to be priced round $800, and the Professional Max is predicted to have a price ticket of $1,250. New colours for the Professional fashions doubtlessly embrace darkish blue and copper.
The Professional mannequin is predicted to be priced round $1,050. Nonetheless, a latest leak signifies that there might be fewer storage choices in comparison with the 16 Professional. Customers might lose the 128GB possibility and can solely have three selections: 256GB, 512GB, or 1TB, down from the everyday 4 choices.
Whereas the first focus might be on the iPhones themselves, Apple might announce new cellphone circumstances as a bonus. Three weeks earlier than the occasion, a leak confirmed “TechWoven” iPhone Professional 17 circumstances, that includes a better high quality woven materials in comparison with the discontinued “FineWoven” line of cloth circumstances Apple launched in 2023. The leak additionally exhibits that the circumstances might include a crossbody strap.
iPhone Air

Probably the most broadly mentioned rumor is that Apple may be introducing its slimmest cellphone ever, the iPhone Air, which can exchange the iPhone Plus.
This rumored machine is claimed to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than present iPhones. It’ll additionally function a 6.6-inch display.
This transfer seems to be Apple’s response to the development of slimmer smartphones, following within the footsteps of different firms like Samsung and Huawei. The iPhone Air may doubtlessly outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it might pave the best way for Apple’s long-rumored foldable cellphone, predicted to launch in September 2026.
Whereas the skinny design is fashionable, it will include some compromises. Based mostly on the renders we’ve seen, the Air is predicted to have just one rear digicam lens, in contrast to the Plus, which has two. There are additionally rumors that there will not be sufficient area for a speaker on the backside, which means the one audio supply might be the entrance earpiece on the high.
Reviews counsel the machine might be priced at $950 and might be out there in black, silver, and lightweight gold.
Apple Watch Collection 11, Extremely 3, and SE 3

After a two-year wait, there are numerous rumors surrounding the Apple Watch Extremely 3, suggesting it is going to bear important modifications. These might embrace sooner charging speeds, 5G help, and satellite tv for pc connectivity. Moreover, it’s speculated that the watch will function a bigger show.
One of the vital thrilling potential upgrades for each the Extremely 3 and Collection 11 is the incorporation of blood stress monitoring capabilities. This function would notify customers if their blood stress ranges are too excessive or too low. Apple can be contemplating including a sleep apnea function. Nonetheless, in line with Bloomberg’s Gurman, the corporate might must delay the discharge of those options for additional tweaks.
Apple not too long ago introduced {that a} redesigned blood oxygen function is rolling out to some Collection 8, 10, and Extremely watches. This leads us to assume the Extremely 3 may additionally get the aptitude, however the firm didn’t point out if it will be out there in watchOS 26 in its announcement.
The third technology of Apple Watch SE isn’t anticipated to obtain main updates, except for probably a bigger show. There proceed to be studies of a plastic model being launched, in line with Gurman.
Rumored costs for the watches are: $250 for the Apple Watch SE 3, $400 for the Collection 11, and $800 for the Extremely 3.
AirPods Professional 3

After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve, and Apple may simply be able to ship. Rumors counsel that the AirPods Professional 3 will function a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. One other rumor claims the pairing button might be eliminated, and as an alternative, you contact the case itself.
Moreover, the H3 chip is predicted to boost energetic noise cancellation and adaptive audio.
This story has been up to date to incorporate further rumors.
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