Michelle Wu’s workplace is quietly producing a sequence of slick social media movies that includes her fortunately participating with Boston residents – the most recent effort to regulate the narrative of her rising political profession.
The slickly produced Instagram and TikTok reels present the smiling mayor crisscrossing the town and looking out instantly into the hand held digicam to interview enterprise homeowners and younger individuals who after all inform her how happy they’re at her management.
It’s an extension of her “protected areas” locations that features softball WGBH interviews with admiring hosts.
We’re nonetheless ready for the movies of drug customers at Mass and Cass, Downtown Crossing at night time, residents fleeing the town due to skyrocketing taxes or retailer homeowners who’ve been shoplifted.
There are additionally no Instagram reels of Wu getting stiff-armed by the state Senate and compelled to lift property taxes by 13%.
Metropolis officers say the movies, which function choreographed music and naturally no robust questions or detractors, aren’t produced by exterior distributors that will price more money.
“Movies posted on Mayor Wu’s social media platforms are created in home by employees within the Mayor’s Workplace, not contractors,” a metropolis spokesperson mentioned in response to a Herald query.
In a single video, Wu visits the Dorchester Meals Coop and asks probing questions like, “How do you retain costs right here so low for everybody?” and “What’s the one factor you like most in regards to the Dorchester Meals Coop?”
In one other video, a tour of vacation events, a smiling and waving Wu asks “What’s your vacation want this vacation season?” No point out of Christmas, after all.
“Thanks for all you do,” one admiring resident tells Wu.
Wu visits the Chinatown night time market in one other video and visits teenagers and college students on the Boston Robotic Block Occasion.
“This 12 months’s Boston Robotic Block Occasion was fairly steel!” the caption within the video reads within the millennial Wu’s try and relate to younger folks.
“Who’s your favourite robotic?” Wu asks the kids.
Wu additionally visits with the music group “The Goldenaires” in one other video.
“Thanks mayor, thanks for all you do,” one resident says.
The uptick in video manufacturing comes as Wu has dramatically elevated her nationwide political publicity and opposition to President Donald Trump’s insurance policies.
She is getting ready to ring in her second time period with a weeklong sequence of actions to “create house for Boston households to rejoice in neighborhood.”
The programming consists of Wu’s official inauguration on Jan. 5 with loads of pomp and circumstance at Boston’s historic Symphony Corridor. The drab concrete of Metropolis Corridor wouldn’t be adequate for Wu to be sworn in to her second time period, which she received unopposed after driving out her solely opponent, Josh Kraft, from the race..
The inauguration actions additionally function a “Make Approach for Storytime” week at Boston Public Library branches, a “Morning of Hope” interfaith service to “mirror, pray and rejoice Boston as a protected, inclusive and welcoming metropolis for all,” a “Rooted in Boston” celebration of neighborhood companies hosted by the Metropolis’s Financial Alternative and Inclusion Cupboard, a floral design program for seniors and a “Teen Takeover” night.
In case you possibly can’t inform, the theme of “inclusion” is a continuing in Wu’s administration and her inauguration.
