Anthropic’s Tremendous Bowl advertisements mocking AI with advertisements helped push Claude’s app into the highest 10

Anthropic’s Tremendous Bowl advertisements — which function darkly comedic eventualities of individuals in search of recommendation from chatbots, solely to be steered to “cougar” courting websites and height-boosting insoles — have been paying off. Within the days since, Anthropic’s AI chatbot Claude has climbed from No. 41 on the U.S. App Retailer to turn into a high 10 app. As of Friday, Claude sits at No. 7 — its highest rank up to now — suggesting its “no advertisements” pitch resonates strongly with customers.

Based on new information from market intelligence supplier Appfigures, Claude’s U.S. downloads throughout each iOS and Android totaled an estimated 148,000 from Sunday by Tuesday — the latest information out there. That’s a 32% improve from the previous three days, Thursday by Saturday, the place downloads totaled roughly 112,000.

Claude’s day by day common variety of downloads from Sunday by Tuesday was 49,200, up 32% from the standard Sunday by Tuesday common of 37,400 per day.

The numbers recommend that Anthropic’s Tremendous Bowl commercials, mixed with Anthropic’s latest launch of its new Opus 4.6 mannequin, labored to drive consideration to Claude’s app and its key differentiator from ChatGPT. The latter rolled out advertisements to free customers this week, simply as Anthropic’s advertisements had warned.

Because of this, Claude’s app is gaining extra consideration than it did when it first debuted on cell.

The buyer-focused AI app arrived on iOS in Might 2024 to a reasonably tepid reception. ChatGPT had crushed it to market on cell units and had grown to practically half 1,000,000 installs in its first 5 days. By comparability, Claude had solely pulled in 157,000 whole international downloads inside its first week and didn’t attain a rank greater than No. 55 on the U.S. App Retailer.

Globally, Claude noticed some positive aspects this previous week, too. Total worldwide downloads of Claude throughout each the App Retailer and Google Play grew 15% from Sunday to Tuesday versus final Thursday to Saturday. Nevertheless, this was lower than half the positive aspects seen within the U.S., Appfigures famous.