Meta’s AI app has seen a large bounce in installs following Wednesday’s launch of the firm’s latest AI mannequin, Muse Spark — its first mannequin launch below Alexandr Wang, the pinnacle of Meta’s Superintelligence Labs who was recruited from Scale AI final 12 months to overtake the social large’s AI efforts.
In line with new knowledge from market intelligence supplier Appfigures, client demand for the Meta AI app has pushed the app up from No. 57 proper earlier than the launch of Muse Spark on Wednesday to No. 5 on the united statesApp Retailer on Thursday — a transfer suggesting a flood of recent installs.
One other market intelligence agency, Sensor Tower, estimated that Meta AI noticed round 46,000 U.S. iOS app downloads on April 8, 2026, a rise of 87% day-over-day. On Android, U.S. downloads of Meta AI rose simply 3% day-over-day on April 8.
Meta says its new AI mannequin, which is offered on each the online and cell, is a major improve over its earlier Llama 4 fashions. It’s additionally the corporate’s newest try and catch as much as rivals like OpenAI and Anthropic, an effort that’s already value Meta billions in recruiting AI expertise, along with its $14.3 billion funding in Scale AI.
Presently, Muse Spark accepts multimodal enter, together with voice, textual content, and pictures, and has been designed to carry out effectively on numerous duties, like serving to folks study their well being and reasoning by means of complicated questions in areas like science and math. It will probably additionally help in visible coding, letting customers create web sites and mini-games from prompts.
Plus, Meta AI is ready to launch a number of subagents to deal with customers’ questions, the firm stated.
The mannequin will roll out to different platforms, together with WhatsApp, Instagram, Fb, Messenger, and Meta’s AI glasses, within the weeks forward.
Alongside the mannequin’s launch, the Meta AI cell app and web site had been upgraded with a brand new appear and feel and now permit customers to change between modes relying on the duty.
Regardless of the latest progress, Meta AI’s app nonetheless lags behind the AI chatbots from different prime mannequin makers, together with OpenAI’s ChatGPT (No. 1), Anthropic’s Claude (No. 2), and Google’s Gemini (No. 3).
Wang pointed to the brand new excessive rank in a put up on X earlier Thursday, and he famous that the app is “nonetheless rising.”
Appfigures knowledge signifies that Meta AI’s app has been put in a complete of 60.5 million occasions worldwide throughout each the App Retailer and Google Play, with 25 million of these downloads occurring simply this 12 months.
Over the previous 5 months, Meta AI app downloads have elevated by 138% compared with the primary 5 months of the app’s availability.
India is now Meta AI’s prime market by downloads, adopted by the U.S., Brazil, Pakistan, and Mexico, based on Appfigures.
Exterior the app shops, Sensor Tower’s knowledge indicated that each day net guests for Meta AI within the U.S. rose extra
than 450% day-over-day, and each day net guests within the U.S. reached an all-time excessive on April 8, 2026. The latter was a rise of greater than 570%, in comparison with the common registered within the earlier 30 days.
Up to date with further knowledge from Sensor Tower.
