Starring / Haiden Henderson
That includes / Toni Smith + Amane Taniguchi @thesocietynyc
Phrases / Bri Ng Schwartz
Images / Virginia Kluiters
Styling / Phil Gomez
Inventive Course / Rory Rodriguez
Inventive Producer / Mars
MUA / Daddy Doll
Hair / Isaac Davidson
Graphic Design / Rory Alvarez
Cake Artwork / Foolish Goose Truffles
Retoucher / Veranika Nadtachayeva
Photograph assistant / Derick Marquez
PA + BTS / Anna DeVoursney
Shot at @lavanchelsea
Glam-pop heartthrob Haiden Henderson feels proper at house in our New Romantics impressed wonderland. Given his previous life as a teen mannequin, Haiden is in his aspect being photographed. He shares that he’s typically extra comfy hanging a pose with smouldering pout than he’s on stage, though you’ll by no means know from his bigger than life presence as a performer, most just lately witnessed throughout his opening set on the most recent 5 Seconds of Summer season tour.
Together with his towering peak, huge eyes, and bleach blonde locks, you may’t miss him. The previous mannequin turned Aerospace Engineering main turned rockstar is coming into his bleach period. His debut comes October thirtieth, and magically weaves collectively contrasting sonic worlds. Between Hans Zimmer orchestral backings, shredding guitar chords, and Haiden’s sizzling, heavy and excessive pitched vocal vary that’s clean as butter, he cements himself as a one-of-a-kind voice. “This album is sort of a chaotic assortment of vibes which can be inside my head.” Haiden shares on the brand new report. “This looks like the within of my head after just a few years of bleach harm has fucked with it.”
His relationship to his years of hair dying goes deeper than what’s on the floor. It’s a cry for individuality in a sea of the odd. “Whereas I used to be scripting this mission, bleaching my hair grew to become essentially the most visceral and easy instance of my have to be favored by everyone.” Haiden revels. “I’ll take a chemical and one thing that’s corrosive and apply it to myself to make myself extra lovely, distinctive, or particular.” His hair, matched along with his eccentric and flamboyant nature is a center finger to male mediocrity and conventional concepts round masculinity, one thing that was prime of thoughts for him in growing the world round bleach.
“My important aim for coming into making bleach was attempting to make the guitar attention-grabbing once more, as a result of I simply assume that a variety of white boys that maintain guitars are very boring to me.” Haiden admits. “Guys in music have been boring and haven’t been taking dangers, and have been so missing in playfulness.”
When requested about his inventive and sonic inspirations on this report and past, Haiden credit the pop-girl increase that rose in 2024 with the Charli XCX, Sabrina Carpenter, and Chappell Roan trifecta. “They’re shepherds guiding pop music again to individuality. I feel that’s so courageous. That is my first time actually embracing these issues.” When requested concerning the worth of the creative group round him, he notes the Katseye women as his friends who he appears as much as for his or her work ethic and self-discipline.
A self proclaimed loverboy and serial monogamist raised by a single mother, he has all the time felt extra comfy round ladies. His connection and luxury in his female aspect is a driving power on bleach, with singles like “i wanna be your lady” and “NSFW” that middle his relationship to sexuality with ladies. “In each single attractive music, the lady’s all the time on a pedestal.” Haiden shares “I’ll do that so that you can please you. If you need this, I’ll do that.” He has definitely received the hearts of fangirls far and huge on his reveals with 5SOS, a band well-known for his or her devoted, closely feminine fanbase.
“My position on tour was to go on the market and be the flirt as a result of the band’s slightly bit older now. They’ve obtained essentially the most extremely passionate fandom. I went up there and was being a flirt the entire time, winking on the viewers and sort of giving them their fan lady second.” His respect and admiration for fangirls goes past the stage. He credit fangirl content material creation as one thing he consumes in his free time, and applies the teachings discovered into his personal on-line persona.
Having begun his music profession in the course of the pandemic, TikTok has been a serious affect in his recognition. Shifting his technique from treating it like work to sending issues in a gaggle chat. A choreographed dance for “i wanna be your lady” has had moments of virality on the platform, and Haiden has been coronary heart warmed seeing viewers members on the reveals doing the dance with him. The communal second has helped him construct extra confidence as a reside performer, alongside his nightly wardrobe. “I’ve been sporting extra make-up on stage, cuntier outfits, and treating my mic stand as a stripper pole. I’m doing issues which can be dangerous and make me really feel foolish, and it takes braveness to do.”
Within the renaissance of brunette heartthrobs on the stage and display and hyper-masculinity because the gold customary for what it takes to seek out success as a person, Haiden’s willingness to swing the pendulum is a refreshing shift, and what our 2026 tackle The New Romantics is all about. He hopes that with bleach, followers and first time listeners will really feel impressed to lean into what makes them completely different. His recommendation for different guys? Present slightly pores and skin!
“Take some trend dangers. Let me see your nipples by means of your shirt. Do one thing attention-grabbing to your hair. Get a lip ring. Do one thing that scares you simply to attempt it. You’re so macho, however you’re not going to get that haircut. You’re going to leap off a cliff to save lots of a damsel in misery, however you’re not going to put on a crop prime.”
Having gotten a sneak peak into the complete world of bleach, outdated and new followers alike are certain to be immersed within the sticky-sweet pop components of the report and Haiden’s seductive sonic escape. Followers can anticipate some thrilling, immersive teasers forward of the discharge. Within the meantime, we’ll be debating making that salon appointment for the dramatic change that Haiden would need us to pursue.
Haiden / Jacket, Classic. Pants, Child Tremendous. Boots, John Fluevog. Toni / Gown, Child Tremendous. Jewellery, Alexis Bittar. Tights, Wolford. Footwear, Ruthie Davis.
Toni / Gown, caroline zimbalist. Pearl choker, Vivienne Westwood. Bracelets, Laruicci. Layered necklace, stylist personal. Footwear, John Fluevog. Haiden / Jacket, Menyelek. Shorts, Destroyer of Worlds. Boots, stylist personal.
Amane / Gown, Menyelek. Necklace, classic. Bracelet + Footwear, Lariucci. Hair piece, stylist personal. Toni / Hat, Classic. Coat, Bitter Cube. Shorts, Aknvas. Boots, Betsey Johnson. Haiden / Full look, Menyelek. Gloves + Necklace, Lariucci.
Amane / Bodysuit, Bitter Cube. Pants, Destroyer of Worlds. Gloves, Jean Paul Gaultier. Footwear, Betsey Johnson. Toni / Gown, Child Tremendous. Jewellery, Alexis Bittar. Tights, Wolford. Footwear, Ruthie DavisHaiden / Sequins bow, ESQUE/BY. Pants, Laruicci.
Hat, Classic. Coat, Bitter Cube. Shorts, Aknvas. Boots, Betsey Johnson.
Jacket, Classic. Pants, Child Tremendous. Boots, John Fluevog. Coat, Destroyer of Worlds. Necklace, Alexis Bittar. Underwear, Boss. Briefs, Leak.
Amane / Bodysuit, Bitter Cube. Pants, Destroyer of Worlds. Gloves, Jean Paul Gaultier. Footwear, Betsey Johnson. Toni / Gown, Child Tremendous. Jewellery, Alexis Bittar. Tights, Wolford. Footwear, Ruthie Davis. Haiden / Sequins bow, ESQUE/BY. Pants, Laruicci.
