If this have been the case, you’d count on to listen to that the corporate is attracting a variety of new customers to the platform, and you’d additionally count on the variety of customers to extend. This appears to be exactly what is going on, with Parekh claiming: “The Mac put in base reached an all-time excessive.” He additionally claimed a June quarter report for upgraders.
The large query, after all, is whether or not all of those Home windows switchers making the hop to the Mac platform are proud of the expertise. Whilst you can look to social media to search out critics of virtually something, buyer satisfaction knowledge tends to be extra dependable. What’s attention-grabbing right here is that regardless of this mass inflow of recent customers, Mac satisfaction ranges stay supreme. “Within the US, buyer satisfaction was just lately measured at 97%,” Parekh stated.
That’s a remark that speaks volumes because it means not solely that extra folks than ever are transferring to Mac, however that also they are glad to have carried out so. Within the context of accelerating Mac adoption, it might solely be a matter of time till much more folks take the leap. Microsoft, in distinction, lags Apple with regards to buyer satisfaction with scores in various classes within the mid-80s.
