Wait, what? Ceaselessly 21 plus measurement is definitely a factor once more? Sure, you learn that proper. The quick trend retailer that had us all side-eyeing their dedication to measurement inclusivity is again with a digital first technique, and we have to speak about it.
Ceaselessly 21 Purchasing Is Out there Proper Now
If you happen to’ve been looking for “Ceaselessly 21 plus measurement,” right here’s what it is advisable to know: the model relaunched with a very new working construction in September 2025, and sure, their plus measurement assortment is alive and properly on-line at forever21.com. The positioning at the moment options plus measurement attire, tops, bottoms, activewear, swimwear, and extra.
This is identical Ceaselessly 21 that shuttered all its U.S. shops in Could 2025 after submitting for Chapter 11 chapter for the second time. The identical model that confronted large backlash in summer time 2024 once they deleted their plus measurement Instagram account and clients observed plus measurement sections disappearing from bodily shops. The identical firm that when included weight-reduction plan bars with plus measurement orders in what turned a PR nightmare.
So yeah, we’ve some ideas.
The New Ceaselessly 21: Digital First Technique Defined
Genuine Manufacturers Group, which owns Ceaselessly 21, introduced a significant restructuring in September 2025 that positions Ceaselessly 21 as a “digital first, client led model.” Right here’s what that really means for buyers searching for Ceaselessly 21 plus measurement choices.
“This marks a sensational new chapter for Ceaselessly 21 and underscores our dedication to assembly customers the place they’re,” stated Jarrod Weber, International President, Sports activities & Life-style, Genuine Manufacturers Group. “By aligning with skilled operators in digital commerce, wholesale and youth attire, we’re setting Ceaselessly 21 up for long-term relevance and success, delivering quick, accessible trend to Millennial, Gen Z and future generations by the channels they belief and like.”
The model partnered with Distinctive Manufacturers, a digital retail options supplier, to deal with all U.S. e-commerce operations. Mark Edwards Attire took over girls’s wholesale, and Kidz Ideas now manages kidswear.
Translation? Ceaselessly 21 is betting large on on-line purchasing, and that features their plus measurement and Huge & Tall choices.
A Rocky Historical past With Ceaselessly 21
For these of you who’ve been following TCF through the years, you already know we’ve been monitoring Ceaselessly 21′s difficult relationship with plus sizes since manner again. Let’s recap, as a result of context issues.
Ceaselessly 21 launched their plus measurement line (initially known as Ceaselessly 21 Plus, later rebranded as Religion 21, then Ceaselessly 21+) again in 2009, providing sizes as much as 3X and 4X. On the time, it felt revolutionary. Inexpensive, stylish plus measurement trend? From a mall model that younger individuals really wished to buy? Signal us up.
However right here’s the place it received messy. The plus measurement sections had been all the time relegated to tiny corners behind shops. On-line stock was persistently smaller than straight measurement choices. And don’t even get us began on that 2019 incident once they shipped Atkins weight-reduction plan bars with plus measurement orders, then known as it an “oversight.”
By summer time 2024, the writing was on the wall. Influencer and mannequin Remi Bader went viral claiming Ceaselessly 21 was pulling again on plus sizes after the model deleted its devoted plus measurement Instagram account. Clients visiting shops in Los Angeles discovered that just one out of 5 places carried any plus measurement stock in any respect.
Ceaselessly 21 denied they had been eliminating plus sizes, saying they’d merely consolidated all their social accounts into one “inclusive house.” However the injury was completed. Plus measurement buyers felt deserted. Once more.
With this new management (who additionally owns Fredericks of Hollywood, Guess, 9 West, amongst many others), we’re curious how they navigate this house, work with the neighborhood, and permit for Ceaselessly 21 to redefine their model…
Why This Ceaselessly 21 Comeback Issues
Right here’s the factor… regardless of all of the drama, regardless of manufacturers treating measurement inclusivity prefer it’s non-compulsory, regardless of what we’re calling the “Ozempic period” of renewed skinny worship… the demand for plus measurement trend is stronger than ever.
The plus measurement clothes market is projected to hit $426.21 billion by 2030, rising at a CAGR of 6.94% from 2024. That’s not area of interest. That’s not a pattern. That’s an enormous client base with disposable earnings and elegance preferences that should be met.
So, when Ceaselessly 21 declares they’re again on-line with plus sizes and Huge & Tall included, it issues. Not as a result of we expect they’ve out of the blue turn into champions of physique positivity, however as a result of accessible, inexpensive plus measurement trend choices are nonetheless too uncommon.
What’s Really Out there in Ceaselessly 21 Plus Measurement Proper Now
We checked forever21.com’s plus measurement part, and right here’s what we discovered. The Ceaselessly 21 plus measurement assortment consists of:
Plus measurement attire starting from informal minis to sequined maxis, bodycon kinds to flowing maxi attire. Costs begin round $20 and go as much as $90 for extra elaborate items.
Plus measurement tops together with graphic tees, crop tops, sweaters, cardigans, blouses, and bodysuits. The Y2K aesthetic is alive and properly, with loads of child tees and fitted kinds alongside extra relaxed choices.
Plus measurement bottoms like denims, leggings, skirts, shorts, and joggers. Denim choices embrace every little thing from saggy kinds to skinny denims.
Plus measurement activewear and athleisure items for many who need snug, stylish exercise gear.
Plus measurement swimwear together with bikinis, one items, and canopy ups.
I’m trying ahead to the equipment division to be flushed out extra, as this was one of many few locations I might get rings for my plus measurement fingers to suit, that had been cute, and that labored for me.
Additionally to notice? Huge & Tall choices can be obtainable! Up by a 4 and 5XL in choose objects.
The stock seems strong, although we’ll be watching to see if it stays that manner.
Purchasing Ceaselessly 21: What You Have to Know
If you happen to’re planning to buy Ceaselessly 21, right here’s some sensible recommendation.
Examine the measurements. Ceaselessly 21’s sizing has all the time been… let’s name it inconsistent, so possibly this could possibly be an space we see the brand new administration’s modifications with? Don’t depend on the dimensions tag alone. Take a look at the precise measurements offered for every merchandise.
What we’re seeing to date is that they do have a singular measurement chart for all merchandise, in order that could possibly be promising! Additionally, their 4x appears to be nearer to a Torrid 3X. So, this appears that this newer silhouette could also be extra like a junior plus minimize.
Learn critiques if obtainable. Different plus measurement buyers will let you know the reality about match, cloth high quality, and whether or not objects run true to measurement.
Know the return coverage. Since this can be a digital first operation, understanding how returns work is essential. On-line solely purchasing means you’ll be able to’t strive before you purchase.
Look ahead to gross sales. Ceaselessly 21 has all the time been about quantity and turnover. If one thing feels too expensive, be a part of the publication to remain on high of gross sales!
Handle expectations on high quality. That is quick trend at quick trend costs. These items aren’t funding items. They’re stylish, inexpensive choices for present kinds.
What We’re Watching For
The truth that Ceaselessly 21 exists proper now doesn’t imply it’ll exist subsequent yr. And even subsequent season. We’ve seen too many manufacturers launch plus measurement traces with fanfare solely to quietly discontinue them once they determine it’s not “price it.”
Right here’s what we’ll be monitoring as 2026 unfolds.
Does the plus measurement stock keep strong, or does it slowly dwindle? Are new kinds being added repeatedly, or is the part changing into an afterthought?
Is the sizing vary really inclusive? Ceaselessly 21 plus measurement traditionally went as much as 3X or 4X. Is that also the case? And are these sizes really in inventory?
How’s the illustration in advertising and marketing? Will we see plus measurement our bodies of their campaigns, or will it’s pattern measurement fashions with a tiny “additionally obtainable in plus sizes” disclaimer?
What’s the purchasing expertise like? Are plus measurement objects getting buried in search outcomes? Is the navigation intuitive? Do filters work correctly?
The Larger Image: Plus Measurement Style in 2026
Ceaselessly 21’s reemergence as a web based plus measurement retailer is going on in opposition to a backdrop of regarding developments. A number of manufacturers have quietly pulled again from measurement inclusivity over the previous few years. Loft eradicated their plus line in 2021. Athleta’s prolonged sizing by no means reached the size they promised. Even manufacturers that also provide plus sizes have dramatically lowered their bodily retailer presence.
Some business watchers have blamed this pullback on the rise of GLP 1 medicines like Ozempic and Wegovy, suggesting demand for plus sizes is declining. However the market knowledge tells a very completely different story. Plus measurement trend is rising, not shrinking. The difficulty isn’t demand. It’s dedication.
Manufacturers received into plus measurement trend when physique positivity was trending. Now that the tradition has shifted again towards skinny worship, out of the blue measurement inclusivity feels much less pressing to executives who had been by no means personally invested within the first place.
That’s why Ceaselessly 21’s continued presence within the plus measurement house issues, even when we’re approaching it with wholesome skepticism. Each possibility issues when choices are restricted.
Ought to You Store Ceaselessly 21?
Look, we’re not going to let you know the place to spend your cash. That’s your name. However right here’s how we’re desirous about it.
If you happen to want inexpensive, stylish items and Ceaselessly 21 has your measurement in inventory? Store there if it really works for you. Plus measurement girls deserve entry to quick trend identical to everybody else. We should experiment with developments with out breaking the financial institution. We should look cute in a $20 high if that’s what we wish.
But additionally? Don’t let Ceaselessly 21 (or any model) off the hook. Demand higher. Count on consistency. Name out backsliding while you see it. Help manufacturers that present sustained dedication to measurement inclusivity, not simply performative gestures.
The plus measurement trend panorama is difficult. Ceaselessly 21’s historical past is messy. However proper now, at this time, you’ll be able to store Ceaselessly 21 plus measurement clothes on-line. That’s a reality. What occurs subsequent will inform us whether or not this model has really discovered something, or if that is simply one other chapter in quick trend’s ongoing failure to completely embrace the our bodies that make up the vast majority of their buyer base.
On the Finish of the Day…
Ceaselessly 21 is again as a web based retailer with plus sizes included of their digital stock. After closing all bodily shops and restructuring underneath new working companions, the model is positioning itself as digital first with a continued deal with “pace, agility and pattern management.”
In a market the place plus measurement choices are nonetheless too restricted and too typically handled as afterthoughts, each accessible retailer counts. So sure, you’ll be able to store Ceaselessly 21 in plus sizes proper now. The garments are there. The costs are the identical what you’ll be able to count on from Ceaselessly 21. The kinds hit present developments.
Will this final? That’s the billion greenback query. Or in Ceaselessly 21’s case, the a number of hundred million greenback query, contemplating their monetary struggles. However for now, the choice exists. And within the typically disappointing world of plus measurement quick trend, we’ll take what we will get whereas demanding higher.
What do you suppose? Are you prepared to present Ceaselessly 21 one other shot? Or have their previous missteps misplaced your belief for good? Drop your ideas within the feedback, as a result of we need to hear how the TCF neighborhood is feeling about this comeback.
