Discord introduced on Wednesday that it’s experimenting with a brand new digital reward system aimed toward encouraging extra customers to have interaction with its interactive advertisements. This new function, referred to as “Orbs,” comes on the heels of the corporate getting ready for a potential IPO.
Customers can earn Orbs by finishing “Quests,” Discord’s advert format the place advertisers incentivize customers to look at product movies or play video games by rewarding them with digital gadgets. The addition of Orbs provides customers the prospect to redeem unique digital gadgets from Discord’s Store, together with Nitro credit, profile badges, avatar decorations, profile results, and gadgets from major collections.
It’s clear that the objective of Orbs is to encourage extra interplay with Quests as Discord seeks to reveal to companions that it may provide a scalable advert enterprise. The corporate has reportedly mentioned a potential IPO with funding bankers, per The New York Instances.
Final month, Peter Sellis, Discord’s senior vice chairman of product, highlighted the success of Quests. He reported that, over the previous yr, greater than 70 Quests achieved a ten% acceptance charge with thousands and thousands of rewards earned, based on the corporate’s inside information.
Quests are positioned within the backside left nook of the app on PC and gaming consoles. Plans are in place to broaden Quests to cell units in June.
The Orbs experiment may additionally entice customers who don’t have a subscription to strive Nitro, as they’ll spend Orbs on credit as an alternative of utilizing a fee methodology. For example, customers want 1,400 Orbs to get three free days of Nitro, which usually prices $10 per thirty days.
Orbs is being rolled out to a small group of customers and can quickly broaden globally.
