Academy Award Winner Reese Witherspoon isn’t only a Hollywood icon—she’s a method inspiration, bringing timeless Southern attraction to trendy trend. By her model Draper James, she’s reimagining what it means to really feel comfy, assured, and effortlessly stylish. I’m thrilled to share this Social Way of life Journal unique, providing a behind-the-scenes have a look at Draper James because the group celebrates their 10-year anniversary with a particular tour, bringing Southern hospitality to cities like Charleston, Savannah, and New Orleans, together with coastal favorites reminiscent of Naples, Fort Lauderdale, and Rosemary Seashore—and making stops in Chapel Hill, Dallas, Houston, and naturally, Nashville, the place all of it started.
Meghan Forte: What’s inspiring the Draper James Model?
Draper James: We’re enthusiastic about backyard florals, and shirt dressing. Stripes will all the time be a part of our DNA, pleating and different female particulars. Hints of classic attraction meets trendy way of life are additionally woven all through the gathering.
Meghan Forte: What are some standout items or themes for the Summer time 2025 season?
Draper James: We leaned into texture by way of daring embroidery and combined media supplies. We additionally had enjoyable with daring summary florals throughout timeless silhouettes.
Meghan Forte: In your opinion, what differentiates Draper James from different up to date clothes manufacturers?
Draper James: What units Draper James aside is our distinctive mix of Southern attraction, timeless model, and heartfelt hospitality. Whereas many up to date manufacturers observe traits, we keep true to a signature aesthetic that’s basic, female, and joyful—rooted in custom however made for contemporary life.
Meghan Forte: As a Southern-based model, what do the three brick-and-mortar shops symbolize by way of Draper James’ cultural id?
Draper James: Our brick-and-mortar shops are extra than simply retail areas—they’re a bodily expression of Draper James’ Southern roots and heat, welcoming spirit. Every retailer is designed to really feel like an extension of house, the place hospitality comes first and each visitor is handled like a good friend. Whether or not you’re stopping in for a costume or simply saying hi there, we would like every go to to replicate the cheerful, gracious power that defines each the South and Draper James. From the considerate particulars within the decor to the real ‘hey y’all’ greeting from our groups, our shops are the place our cultural id really involves life.
Meghan Forte: Versatility is a key a part of the model’s messaging—how does Draper James strategy the evolving wants of shoppers relating to adaptable, on a regular basis trend?
Draper James: At Draper James, we consider that model ought to work along with your life, not the opposite method round. That’s why versatility is woven into the whole lot we design—from attire that transfer effortlessly from work to weekend, to materials that really feel pretty much as good as they give the impression of being. We pay attention carefully to our clients and are all the time evolving to satisfy their wants with items which are polished but sensible, female but useful. Whether or not you’re heading to a gathering, internet hosting buddies, or operating errands, Draper James affords adaptable, on a regular basis trend that helps girls really feel assured, comfy, and utterly themselves.
Thanks to the Draper James group for giving us an unique behind-the-scenes have a look at the messaging behind your model. Blissful tenth yr anniversary Draper James! We’ll make sure you try considered one of your brick and mortar outlets for real hospitality.
Draper James Web site
Draper James Anniversary Tour
