You’ve greater than probably had that second the place you’re sitting with a buddy, the dialog is flowing, you’re making one another snicker, possibly even saying one thing surprisingly insightful. Then somebody says it: “We should always begin a podcast.”
More often than not, that concept fades as rapidly because it got here. Not as a result of it’s essentially a nasty concept, however as a result of really making a podcast has at all times been sort of a ache. Between recording setups, modifying software program, and promotion, many argue that the barrier to entry is larger than anticipated.
That’s the hole a brand new platform, Insurgent Audio, is attempting to shut.
Insurgent Audio positions itself as an all-in-one podcasting platform designed for first-time and early-stage creators. The thought is easy: As a substitute of juggling a number of instruments, subscriptions, and workflows, podcasters can create their present, document it, edit it, add cowl paintings, create transcripts, clip content material for social, and publish, all with out ever leaving the platform.
Insurgent Audio launched a non-public beta with a waitlist earlier this month, and it not too long ago secured $3.8 million in an oversubscribed seed spherical, suggesting that buyers see actual alternative in simplifying the podcasting course of. An official rollout to the general public begins on Might 30.
The timing of the launch is sensible. Podcasting is exploding, with the business projected to achieve $114.5 billion by 2030. In accordance with Riverside, greater than 584 million folks listened to podcasts in 2025, with predictions that this quantity will rise to 619 million by 2026.
Opponents like Spotify for Creators (previously Spotify for Podcasters) have already adopted an identical all-in-one method, providing instruments like limitless internet hosting, video podcast uploads, viewers instruments, analytics, and monetization via adverts and subscriptions. Nonetheless, Insurgent Audio argues that none of those options ship a very “360-degree” creation suite in the way in which its platform goals to. Different common rivals embrace Riverside, Adobe Audition, and Descript.
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Monetization is one other core a part of the pitch. Moderately than treating income as one thing that comes later, Insurgent Audio integrates it from the start. Creators can faucet into promoting, model partnerships, dynamic advert insertion, and listener subscriptions built-in throughout the platform.
Unsurprisingly, Insurgent Audio’s expertise can be closely powered by AI.
The platform consists of an AI assistant that helps with all the pieces from producing present names and descriptions to suggesting concepts and producing cowl artwork based mostly on an idea. There are additionally AI-powered transcription, dubbing, and translation capabilities, in addition to voice cloning for advert reads.
Nonetheless, constructing a podcasting platform centered round AI may introduce criticism.
Using AI-generated photos and voice cloning stays a delicate subject throughout the inventive business. Issues round coaching information, originality, and possession proceed to floor, and a few creators stay cautious of instruments that blur these strains. Streaming platforms like Spotify and Deezer have already needed to tackle points associated to low-quality, mass-produced AI content material, typically known as “AI slop.”
Insurgent Audio advised TechCrunch that it has carried out guardrails to deal with these considerations. Voice cloning is opt-in and requires customers to substantiate they’ve the rights to make use of a given voice, and the platform consists of safeguards geared toward stopping deepfake content material. Equally, the corporate says its AI-generated cowl artwork instruments are designed with moderation programs to dam inappropriate or non-compliant imagery, significantly something that might violate distribution platform pointers.
Insurgent Audio was developed in partnership with AI consulting agency Lattice Companions.
Behind the scenes, the corporate’s management brings numerous business expertise. Founder Jared Gutstadt beforehand launched manufacturing firm Audio Up in 2020. Insurgent Audio plans emigrate Audio Up’s catalog onto the platform, together with exhibits involving large names like Machine Gun Kelly, Anthony Anderson, Dennis Quaid, Jason Alexander, and Luke Wilson.
The broader workforce consists of veterans from firms like MGM and DreamWorks, and even Mark Burnett has joined as an advisor. Burnett is the producer behind exhibits “Survivor,” “The Voice,” and “Shark Tank.”
Pricing-wise, the platform is structured in tiers, beginning with a primary plan ($15/month) that provides AI-assisted manufacturing, internet hosting, and distribution to all main platforms, a Plus plan ($35/month), which incorporates video internet hosting, and voice cloning for advert reads, scaling as much as a full Professional package deal ($70/month) that features dynamic advert insertion, listener subscriptions, translation, and dubbing.
