Let’s be actual for a second.
Plus measurement vogue didn’t change into seen as a result of manufacturers all of the sudden determined to care. It grew to become seen as a result of plus measurement influencers like Kenajoo, confirmed up, confirmed out, and constructed audiences that would not be ignored.
Earlier than prolonged sizing was a method, plus measurement creators had been already styling themselves with restricted choices, reviewing manufacturers actually, and creating areas the place confidence was not tied to a quantity on a tag. They had been doing the work in actual time, usually with out credit score, budgets, or backup.
And the influence is plain.
In line with a examine by Influencer Advertising Hub, almost 49% of shoppers depend on influencer suggestions when making buying selections, particularly in vogue and wonder, the place belief and relatability matter most.
Now pair that with this: the U.S. plus measurement attire market alone is valued at over $24 billion, but plus measurement shoppers are nonetheless underserved, underrepresented, and too usually handled like an afterthought.
That hole? Plus measurement influencers fill it each single day.
Put merely, plus measurement influencers will not be area of interest. They’re a driving pressure behind discovery, confidence, and conversion.
That’s the reason The Curvy Fashionista created the Plus Influencer Highlight Collection.
This ongoing editorial function highlights plus measurement influencers and content material creators who will not be simply posting outfits, however shaping tradition, constructing neighborhood, and pushing the dialog ahead round visibility, confidence, and illustration.
As a result of illustration will not be a development.
And since you can’t be what you can’t see.
Editorial be aware: Plus measurement influencers sit on the intersection of belief, neighborhood, and buying energy. For manufacturers, that is the place genuine affect lives.
And with that, meet our subsequent Plus Influencer Highlight.
Plus Influencer Highlight: Kenajooo Is Proof That Confidence Is a Alternative You Make Every day
Some creators plan their influencer origin story all the way down to the final grid publish. Kenajooo didn’t. And actually? That’s a part of the magic.
Primarily based in Baltimore, MD, Kenajooo’s journey into content material creation started the way in which so many actual ones do, by chance, in the course of chaos, through the 2020 lockdown. What began as studying TikTok dances along with her niece Milan “only for enjoyable” rapidly became one thing a lot greater.
“Earlier than I knew it, individuals had been tuning in,” she shares. “However issues actually took off after I shared a video about being stood up on a date. The story was relatable, however everybody was obsessive about my outfit.”
That second was a lightbulb. Not due to virality, however due to what it revealed.
“It confirmed me the ability of displaying up as your self, assured, fashionable, and actual.”
From there, Kenajooo’s platform developed into what it’s right now: an area the place plus measurement ladies really feel seen, affirmed, and inspired to take up house unapologetically.
When the Web Meets Actual Life
Affect isn’t all the time measured in likes or views. Generally it appears like being stopped on the road.
“I spotted my content material was making an influence when ladies started stopping me in public or messaging me simply to say how a lot they linked with my movies,” she says. “The love I obtain each on-line and in particular person is so real.”
These moments floor her. They remind her that past the aesthetics and content material schedules, there are actual ladies on the opposite aspect of the display screen.
“I’m creating one thing that makes individuals really feel seen.”
And that feeling? That’s the thread working via every little thing she does.
“The Women” Are the Motivation
Ask Kenajooo what retains her displaying up, and the reply is instant.
“The ladies are my motivation… all the time.”
Each outfit she shares, each suggestion she makes, each styling tip she drops is created with neighborhood in thoughts.
“After I see ladies sporting the items I’ve shared or sending me images feeling assured and radiant, I’m genuinely surprised each time,” she says. “It’s such a ravishing reminder that that is greater than vogue.”
For Kenajooo, model is a conduit. It’s about confidence, connection, and collective pleasure.
Minimalist, Fashionable, Female and Rooted in Legacy
If she needed to describe her private model in just some phrases?
“Minimalistic, stylish, female.”
However dig just a little deeper, and also you’ll discover layers of affect that go far past tendencies. Her aunties performed a significant position in shaping how she sees model and self-presentation.
“They confirmed me what timeless confidence appears like. They all the time carried themselves with class and aptitude.”
After which there’s Monique, whose presence left an enduring imprint.
“She made being a assured, plus measurement girl appear to be a celebration. That blend of humor, confidence, and class has stayed with me ever since.”
Difficult the Guidelines by Current Totally
Kenajooo doesn’t consider plus measurement vogue must be revolutionary to be radical. Generally, merely displaying up absolutely is sufficient.
“I exploit my platform to point out that plus measurement ladies might be fashionable and assured too,” she explains. “I really like placing appears collectively that problem the concept that we now have to cover our our bodies or costume a sure method.”
For her, visibility is the work.
“Confidence doesn’t begin if you attain a sure measurement. It begins if you determine to like your self now.”
Each outfit, each publish, each caption is intentional.
“Trend ought to really feel enjoyable and releasing, not restricted by a quantity on a tag.”
What Manufacturers Nonetheless Get Fallacious
Kenajooo doesn’t sugarcoat her frustration with the style trade.
“I want extra manufacturers understood that plus measurement ladies are WOMEN. Interval.”
She factors out what so many shoppers really feel however not often hear acknowledged.
“We need to really feel stunning, fashionable, and the entire above identical to anybody else. Generally it looks like we’re handled like an afterthought.”
And types discover once they’re solely doing the naked minimal.
“Plus measurement vogue isn’t nearly including greater sizes. It’s about intention, inclusion, and illustration.”
Fashion Hacks, Pet Peeves, and the Energy of Equipment
Relating to sensible model recommendation, Kenajooo retains it actual.
Her must-know hack?
“Learn to work these scissors! Any piece might be tailor-made, cropped, or styled to fit your needs.”
Her go-to confidence booster?
“An excellent pair of character glasses or a cute gold or silver bangle. Equipment flip one thing easy into one thing you.”
And her greatest model pet peeve?
“When individuals get too consumed by tendencies and overlook their private essence. Fashion ought to inform your story, not copy another person’s.”
The Denims That Introduced Her Again
Proper now, there’s one model that makes her really feel really unstoppable.
Common Customary, particularly their denims.
“I lately rediscovered my confidence in sporting denims, and I’m obsessed,” she says. “They’ve really mastered the artwork of the match. I really feel supported, fashionable, and unstoppable each time.”
Redefining Affect
For Kenajooo, affect isn’t about main individuals or chasing numbers.
“It’s about neighborhood, connection, and reflection,” she explains. “Nearly like a Jordan Peele Us second. A mirror between me and the ladies who see themselves in my content material.”
That mutual inspiration is what makes it actual.
What’s Subsequent
Proper now, Kenajooo is targeted on ending her bachelor’s diploma, a purpose she’s proud to return to after hitting pause.
Past that, she’s quietly constructing one thing particular: a jewellery model near her coronary heart, with hopes to launch in late 2026 or early 2027.
“It’s nonetheless within the early phases, nevertheless it’s one thing I’ve dreamed about for a very long time.”
The Message She Leaves Behind
If there’s one factor Kenajooo hopes you are feeling after scrolling her web page, it’s this:
“If she will stroll, I can fly.”
She desires ladies to see her journey and really feel empowered to start their very own.
“To maneuver with confidence, take up house, and consider that their story issues.”
And actually? That message lands.
Wish to Be Featured on The Curvy Fashionista?
The Plus Influencer Highlight Collection exists to amplify tales like Kenajooo’s; creators who’re constructing neighborhood, shifting narratives, and displaying up boldly in areas the place plus measurement voices need to be centered.
In case you are a plus measurement influencer or content material creator utilizing your platform to encourage, educate, entertain, or problem the established order, we need to hear your story.
Apply to be featured in our Plus Influencer Highlight Collection:
However that’s not the one highlight we provide.
In case you are a plus measurement skilled, entrepreneur, or enterprise proprietor making strikes in your trade, whether or not in vogue, magnificence, media, tech, wellness, or past, our Curvy Boss Highlight Collection was created to focus on leaders constructing on their very own phrases.
Apply for the Curvy Boss Highlight right here:
And if you’re a plus measurement mannequin trying to share your journey, develop your visibility, and encourage others via illustration, our Plus Mannequin Highlight Collection celebrates fashions at each stage and expertise degree.
Apply for the Plus Mannequin Highlight right here:
As a result of each story deserves house.
As a result of visibility adjustments what’s attainable.
And since you can’t be what you can’t see.
