New information signifies that use of Meta AI’s cellular app for iOS and Android has seen a big improve. In response to a brand new evaluation from market intelligence supplier Similarweb, the app’s each day energetic customers throughout each platforms jumped to 2.7 million as of October 17, up from round 775,000 simply 4 weeks in the past. As well as, Meta AI’s app installs are additionally up, reaching 300,000 new downloads per day, in contrast with below 200,000 each day downloads a couple of weeks in the past.
For comparability, Meta AI’s app had simply 4,000 each day downloads a yr in the past, on October 17, 2024.
The agency says it hasn’t seen any significant correlation in both search or promoting estimates, however notes Meta might be working Fb or Instagram promotions that wouldn’t be captured in its mannequin.
Nevertheless, there’s additionally one other potential clarification for the sharp rise: the launch of Meta’s new Vibes feed in September, which launched short-form AI-generated movies to the Meta AI cellular app.
Meta AI launched the Vibes feed on September 25, which correlates with the sharp improve within the app’s each day energetic customers on iOS and Android, as seen within the chart beneath.
Lately, OpenAI’s video generator Sora drew headlines as its app reached the highest of the App Retailer when customers rushed to strive the brand new expertise. Nevertheless, Meta AI may have benefited from this launch as effectively. Whereas Similarweb says its information doesn’t show trigger and impact, it’s potential that the eye to Sora drove some individuals to strive Meta AI, with a view to evaluate the 2 experiences.
One other risk is that Meta might be benefiting from Sora’s invite-only standing. That’s, those that couldn’t check out the OpenAI app might have regarded for a substitute for experiment with. This may be an fascinating clarification, too, because it means that OpenAI’s determination to gatekeep Sora might have straight boosted its rivals.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
As of October 17, Meta AI’s app had seen a 15.58% improve in each day energetic customers worldwide, whereas ChatGPT, Grok, and Perplexity noticed declines of three.51%, 7.35%, and a pair of.29%, respectively.
