What you might want to know
- Samsung and Look announce a partnership that may convey the latter’s generative AI buying app and lock display expertise to Galaxy customers.
- Look reiterates its Gemini and Imagen-backed software program to create “hyper-realistic” situations with you in several types.
- That is rolling out at the moment (June 4) to the Galaxy S25 sequence, the S23 sequence, the S22 sequence, and the S24 sequence.
- Look AI introduced its new buying software program in Could, stating it should look to department out additional into magnificence, touring, and equipment “later this yr.”
Look is saying a brand new partnership with Samsung that goals to convey its model of buying to a number of Galaxy telephones.
In a press launch, Look introduced its new partnership with the Samsung Galaxy Retailer, bringing its generative AI buying expertise to Galaxy telephone lock screens. Rolling out at the moment (June 4), Look states Galaxy customers will quickly be capable of “visualize themselves” in several types and locations.
Samsung’s head and senior director of Galaxy Retailer within the U.S., Jason Shim, says, “By utilizing AI to personalize content material and buying instantly on the lock display, it brings a better, extra dynamic expertise that displays the forward-thinking spirit of the Galaxy Retailer.”
Look provides that this new expertise is tailored for Galaxy customers; nonetheless, it nonetheless leverages Google’s Gemini and Imagen fashions. This “opt-in” expertise will practice its buying capabilities utilizing the selfies (or photographs) you present. Look says its software program will create “hyper-real photographs of shoppers” in outfits it believes you’d look the most effective in. When used out of your Galaxy S25 Extremely’s lock display, Look states customers can simply entry its app’s options whereas additionally saving the look as a brand new wallpaper or shareable photograph.
The outfits Look AI pulls from embody over 400 of its partnered manufacturers and retailers throughout the U.S. and overseas. Buying the outfits you see stays straightforward, as properly, with only a faucet at any time when one thing piques your curiosity.
Look and Samsung’s partnership will convey this new buying app and lock display expertise to the Galaxy S25 sequence (excluding the Edge), the S22 sequence, the S23 sequence, and the S24 sequence (sure, the S24 FE, too).
In case you are questioning, Look says its AI software program is aware of ongoing developments, “native occasions,” social media content material, and extra. Moreover, Look’s buying AI and lock display expertise can even inform customers of gross sales, simply in case you really need that outfit.
As beforehand acknowledged, the Look AI buying app and lock display expertise are rolling out for these Galaxy units at the moment (June 4), out there within the Galaxy Retailer.
In Could, Look revealed its new generative AI-backed buying expertise for telephones and their lock screens. One of many variations Glances says it upholds is that it places the person entrance and middle with a curated set of outfits and types. This all leverages the selfie you present, in addition to extra data, comparable to your age, physique sort, gender, and hit generate.
Look’s partnered manufacturers embody Levi’s, Outdated Navy, and Tommy Hilfiger.
It is also price noting that this Google-supported firm is eager about pursuing extra AI styling help for magnificence, equipment, and journey. That is all a part of its plans for “later this yr,” so maintain your eyes open.
