SeatGeek introduced on Wednesday a brand new integration with Spotify, bringing a seamless ticket-buying expertise for Spotify customers.
Now, when Spotify customers browse an artist’s web page or upcoming tour dates, they’ll see ticket hyperlinks powered by SeatGeek for concert events at these collaborating venues, permitting for a streamlined buy course of.
At present, the combination is accessible for a choose group of venues the place SeatGeek serves as the first ticket vendor. Particularly, it covers SeatGeek’s 15 main U.S. venue companions, together with State Farm Stadium in Glendale, Nissan Stadium in Nashville, and AT&T Stadium in Arlington. (So, though SeatGeek is a serious participant within the secondary ticketing house, this integration is unique to venues the place it operates as the first ticketing platform.)
This can be a strategic win for SeatGeek. With direct placement within the Spotify app, SeatGeek is positioned to succeed in tens of millions of energetic music followers as they uncover upcoming occasions, rising the possibilities of changing listeners into ticket consumers.
Though SeatGeek has made vital strides within the house, it continues to face competitors from heavyweights Ticketmaster and AXS.
These rivals command a larger share of the ticketing market, bolstered by long-term contracts with many high venues and occasion organizers. It’s estimated that Ticketmaster alone companies 53 of the highest 68 US arenas. Even Barclays Middle, which switched from Ticketmaster to SeatGeek in 2021, shortly reversed course lower than a yr right into a seven-year settlement and ended the deal to return to Ticketmaster.
Notably, the most recent partnership follows Spotify’s announcement that it has helped artists generate over $1 billion in ticket gross sales by linking followers with reside occasions by its ticketing companions. The corporate works with greater than 45 ticketing companions, together with Ticketmaster, AXS, Eventbrite, DICE, and Bandsintown.
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Spotify beforehand experimented with direct ticket gross sales in 2022.
This additionally isn’t SeatGeek’s first time teaming up with a well-liked app. The corporate partnered with Snapchat in 2018, permitting customers to purchase tickets straight inside the social app.
Individually, Spotify’s newest earnings name occurred final week, the place the corporate reported having greater than 750 million month-to-month customers and 290 million paid subscribers. Spotify initiatives these numbers will rise to 759 million customers and 293 million paid subscribers within the present quarter, highlighting its continued give attention to profitability.
