Singha Property Companions Ascott for Rebranding of Two Accommodations in the UK

Darkish/Gentle Mode
(14/08/24)
 S Accommodations and Resorts, the hospitality arm of the Singha Property
worldwide property growth firm, has
partnered with Ascott, the lodging enterprise unit of
CapitaLand Funding, to reposition two properties within the
United Kingdom beneath Ascott’s Limitless Assortment model.

As a part of the deal, Mercure Edinburgh
Metropolis Princes Road Resort in Scotland and The Grand Resort Leicester
in England shall be rebranded beneath The Limitless Assortment.

Privilege Room at Mercure Edinburgh Metropolis Princes Road Resort

“Ascott is delighted to
collaborate with main Asia-based firms, Singha Property and S
Accommodations & Resorts, to make our mark on the hospitality sector in
Europe, a key market in Ascott’s world enlargement,” mentioned Kevin Goh,
Chief Government Officer for Ascott and Lodging, CapitaLand
Funding. “We’re honoured
that the house owners have recognized two of their iconic inns to be
a part of The Limitless Assortment, a curated choice of storied
inns with distinct cultural charms that responds to rising
visitor demand for genuine native experiences. We are going to leverage
Ascott’s established conversion capabilities to swiftly convey each
inns to market whereas preserving their unique characters. We
look ahead to persevering with our help for the house owners with our
various portfolio of manufacturers, tailor-made options and in-market
information, exemplifying the strengths of Ascott’s flex-hybrid
hotel-in-residence mannequin.”

By the tip of 2024, the 169-key Mercure Edinburgh
Metropolis Princes Road Resort, positioned within the historic coronary heart of
Scotland’s capital metropolis, shall be rebranded as Mount Royal Resort
Edinburgh by The Limitless Assortment.

The Grand Resort Leicester shall be identified
as The Grand Resort Leicester by The Limitless Assortment from Q2
2025, welcoming visitors to expertise the opulence of the Grade
II-listed Victorian constructing that has performed host to a number of
historic occasions. The resort’s 104 rooms and suites, restaurant and
intensive convention services will bear refurbishment earlier than
reopening.

“Partnering with a powerful hospitality firm like
Ascott is a superb strategic transfer for Singha Property and S Accommodations &
Resorts. These iconic buildings play a pivotal function in our UK
technique, and I’m assured that, beneath The Limitless Assortment
umbrella, they may absolutely realise their potential as funding
properties,” mentioned Michael Marshall, Chief Government Officer, S
Accommodations & Resorts. “The Limitless Assortment is thought for distinctive
designs that showcase the center and soul of the vacation spot,
making it the proper match for our inns in Edinburgh and
Leicester. The rebrandings are key to the success of our total
UK technique, positioning us to attain our monetary objectives for
2024 and past. Trying forward, we anticipate increasing our
partnership with Ascott to incorporate inns in two extra key UK
cities, aiming to extend RevPAR by as much as 30% by 2026 in comparison with
2023 ranges.”

S Accommodations presently has a portfolio of 26 inns within the
United Kingdom.

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