On the SXSW convention on Friday, Spotify co-CEO Gustav Söderström introduced a brand new characteristic, launching in beta, that can permit listeners for the primary time to evaluate and edit their Style Profile, the algorithmically generated mannequin of their music preferences.
This Style Profile is vital to Spotify’s suggestions, together with personalised playlists like Uncover Weekly, Made For You suggestions, and the year-end evaluate often known as Spotify Wrapped, amongst different issues.
Beginning with Premium listeners initially in New Zealand, Spotify will permit customers to see all their listening information in a single place within the app, together with music, podcasts, and audiobooks. Customers will then be capable to edit this profile and even fine-tune future suggestions by asking for roughly of a sure vibe. After doing so, the app’s house web page will mirror a unique set of options.
To entry the Style Profile, customers faucet on their profile pic, then scroll down. Modifications might be made utilizing pure language prompts.
Spotify had beforehand provided some instruments to take away music out of your Style Profile earlier than, however they weren’t as complete. As a substitute, customers have been solely in a position to exclude sure tracks or playlists from their profile. Due to this, and the largely hidden nature of the Style Profile total, Spotify customers usually complained that the app’s suggestions didn’t mirror their pursuits.
Right now, customers usually share their Spotify account with others, like relations who entry their account by a shared sensible speaker or sensible TV in the lounge, for instance, or teenagers who take over in CarPlay whereas they drive.
Different instances, customers could hearken to music that they don’t wish to characterize as their “style,” just like the sleep sounds or quiet tracks they play at evening, or music to entertain their children. Customers don’t at all times keep in mind which tracks or playlists should be eliminated, nor have they got time to return and accomplish that. This could result in the Style Profile turning into cluttered with music customers don’t like.
Techcrunch occasion
San Francisco, CA
|
October 13-15, 2026
It additionally considerably impacted, even ruined, many individuals’s annual Wrapped expertise within the app — significantly due to children’ use of their mother and father’ Spotify accounts. For years, Spotify customers have requested for a repair for this drawback.
Spotify says the Style Profile characteristic will roll out within the coming weeks in New Zealand earlier than increasing to different markets.
