“Tesla Takedown” organizers have promised their largest day of world motion in the present day, encouraging hundreds to protest exterior Tesla showrooms, dealerships, and even charging stations to peacefully object to Elon Musk’s position in slashing authorities spending.
As Tesla protests have unfold, so has the backlash. Activists holding up indicators are being conflated with masked vandals throwing Molotov cocktails. On social media, and in Washington, the excellence is fading quick.
President Donald Trump has referred to as assaults on Tesla “home terrorism” and threatened to ship “terrorist thugs” to prisons in El Salvador. U.S. Legal professional Basic Pam Bondi has pledged to prosecute “these working behind the scenes to coordinate and fund these crimes,” although proof suggests the assaults had been carried out by “lone offenders.” And Musk’s determination to accuse a minimum of one peaceable protester of “committing crimes” on X has fueled a public discourse that equates protest with vandalism, and vandalism with terrorism.
If the federal government or regulation enforcement begins treating all anti-Tesla actions as felony, peaceable protesters might discover themselves going through penalties meant for extremists.
“Terrorism is a problematic idea in regulation enforcement as a result of it’s by definition differentiated from different violence by its political nature,” Mike German, a former FBI particular agent and fellow on the Brennan Heart’s Liberty and Nationwide Safety Program, informed TechCrunch. “That’s why we’ve seen counterterrorism measures so typically end in problematic outcomes concentrating on the civil rights of individuals engaged in First Modification-protected exercise, relatively than the people who find themselves committing acts of violence.”
The Tesla Takedown protesters have persistently preached nonviolence at rallies and on their web site. The motion’s acknowledged purpose is to not bodily hurt Tesla or Musk, however relatively to encourage individuals to promote their Teslas, promote their inventory, and cease shopping for new Teslas.

“The explanation that [Musk] is within the place that he’s in is due to his wealth, and we really feel that if we are able to proceed to drive that Tesla inventory value down, we’ll hit him within the spot that it issues,” Natasha Purdum, a New Jersey-based organizer, informed TechCrunch. “In the end, we see that as a key to taking down among the main destruction that’s taking place in our federal authorities, courtesy of DOGE and Elon Musk.”
Musk is the world’s richest particular person largely as a result of his Tesla inventory. He owns roughly 13% of the corporate, which in the present day is valued at round $829 billion, making Musk’s share price round $107.8 billion. That wealth has allowed Musk to spend $44 billion to purchase Twitter, the first platform he makes use of to speak to his 219 million followers. Musk has additionally dipped into his personal funds to donate greater than $260 million to the America PAC that helped Trump clinch the election.
As somebody who spent 16 years as an FBI particular agent centered on home terrorism, German says he wouldn’t be stunned to see native police working hand in glove with terrorism taskforces — like the one the FBI simply shaped — to observe Tesla Takedown protests. Per the Legal professional Basic’s Pointers, the FBI doesn’t require a factual foundation for a suspicion of terrorism to start conducting bodily surveillance, which incorporates taking photographs of individuals, vehicles, and license plates, deploying informants to infiltrate a gaggle, accessing non-public databases, and extra.
“It’s additionally necessary to know that regulation enforcement in the US is primarily supposed to guard the property of the rich,” German stated. “Companies in the US are politically highly effective and have entry to elected officers and high regulation enforcement officers. And when their pursuits are challenged, significantly by protest, they need to current that as a regulation enforcement challenge, relatively than as reputable public considerations about their company actions.”
The FBI declined to touch upon TechCrunch’s query about whether or not the company is taking any particular motion this weekend. At a protest Saturday in New York Metropolis, the NYPD’s counterterrorism unit was in attendance. When TechCrunch requested what their goal was, an officer stated their presence was to forestall any violence like arson.
“We’re going to go after them”

Musk and the Trump administration have ramped up their rhetoric within the lead as much as March 29, when a minimum of 213 Tesla Takedown protests are scheduled around the globe, from Colorado and Kentucky to Germany, Minnesota, France, and Texas.
On Thursday, Musk appeared on Fox Information’ “Particular Report” to say that he and Trump are going to “go after…those offering the cash, those pushing the lies and propaganda.”
Trump has prompt that the assaults on Tesla property had been coordinated to intimidate Musk, regardless of inside assessments discovering in any other case. Musk has additionally claimed, with out displaying proof, that sure Tesla Takedown organizers had been funded by ActBlue, a nonprofit that funds progressive causes and Democratic candidates.
And Bondi has accused Rep. Jasmine Crockett (D-TX) of “calling for additional revolt” after Crockett stated that Musk wanted to be “taken down” at a digital Tesla Takedown rally final week. Crockett couched that assertion with requires nonviolence and peaceable demonstrations, however regardless, Bondi stated she must “tread very fastidiously.”
German says this rhetoric, too, is an outdated authorities trick to attempt to discredit and suppress protest actions by claiming “a handful of acts of violence are the results of the unfold of unhealthy concepts, radical concepts.”
Purdum, one of many Tesla organizers, suggested protesters to place their wellbeing first. Go away in case you really feel unsafe, adhere to your native protest rules, don’t trespass, comply with police orders, and have a lawyer’s quantity in your again pocket simply in case, she stated.
“Authoritarian regimes have a protracted historical past of equating peaceable protest with violence,” Stephanie Frizzell, a Tesla Takedown organizer from Dallas, stated. “The Tesla Takedown motion has all the time been and can stay nonviolent. Their purpose is to intimidate us into silence as we stand towards Musk’s harmful actions — however defending free speech is key to democracy. We won’t be deterred.”