Sure, JCPenney — you heard that proper!
In a transfer that has us clearing our fall wardrobes already, Ashley Graham, a champion of and for physique confidence herself, is formally partnering with JCPenney to ship an unique plus measurement assortment — and it’s about to shake up their entire recreation.
Introduced right now, JCPenney’s curious collaboration with the multi-hyphenate supermodel and entrepreneur marks a strong new chapter not only for the model, however for plus measurement style as a complete. Launching Fall 2025, the Ashley Graham x JCPenney assortment guarantees daring, assured, and significantly trendy items tailor-made particularly for plus measurement girls — with that signature Graham aptitude we look ahead to.
How the Ashley Graham x JCPenney Collab is a Full-Circle Vogue Second
For Ashley, this isn’t simply one other job, it’s private.
“That is one thing I’ve dreamed about for a very long time,” Ashley shared. “JCPenney was a real champion for me proper from the very starting, giving me one among my very first alternatives as a mannequin. Now, to see JCPenney boldly embracing their position as a style chief for all physique sorts feels extremely highly effective and galvanizing.”
Discuss a full-circle second! This Ashley Graham x JCPenney partnership feels prefer it was meant to be — bringing collectively a legacy retailer that’s recommitting to its roots of accessible style, with a plus measurement mannequin who’s challenged magnificence requirements world wide.
And it’s not simply Ashley who’s feeling the joy. JCPenney management is all in, too.
“Collaborating with Ashley is a milestone second for JCPenney,” stated JCPenney Chief Government Officer, Michelle Wlazlo. “This partnership goes past simply launching a product – it’s a strategic transfer to redefine the Plus class with fashion-forward, runway-inspired seems to be that actually embody Ashley’s fashion and spirit. Her real connection to JCPenney and her ardour for making style extra accessible to the plus measurement neighborhood make her the proper accomplice to additional amplify our ‘Sure, JCPenney’ message.”
When manufacturers and expertise align this authentically, you know magic is about to occur.
JCPenney: A Sleeper Hit for Plus Dimension Vogue
In case you’ve been sleeping on JCPenney these days, enable us to reintroduce you.
Underneath their daring new “Sure, JCPenney!” marketing campaign, the retailer has been making critical strikes — investing in each physique, each measurement, and each fashion. In contrast to many manufacturers who deal with plus measurement as an afterthought, JCPenney provides prolonged sizing throughout all of its non-public label manufacturers. Meaning extra choices, extra fashion, and extra causes to say “Sure!” to each aisle within the retailer.
In actual fact, stepping right into a JCPenney right now may really feel refreshingly totally different: inclusive mannequins, broader measurement runs proper on the primary ground (not tucked away!), and contemporary, fashion-forward kinds that really really feel on development — not like a tragic afterthought.
A Legacy of Plus Dimension Dedication
This isn’t JCPenney’s first time placing plus measurement style within the highlight. Longtime curvy fashionistas might keep in mind when the retailer partnered with designer Ashley Nell Tipton, who made historical past as the primary designer to win Challenge Runway with a plus measurement assortment. Again in 2016, JCPenney teamed up with Tipton to create a enjoyable, colourful, and actually groundbreaking plus measurement line — one of many first instances a serious division retailer gave a plus measurement designer full inventive management.
That second was enormous for visibility — and this new Ashley Graham x JCPenney collaboration reveals that JCPenney is continuous to speculate, evolve, and champion plus measurement style on a good larger stage.
Whereas Others Retreat, JCPenney Doubles Down
At a time when so many retailers are quietly transferring plus measurement style on-line solely — leaving plus measurement consumers feeling invisible in shops — JCPenney is proudly doing the other. They’re increasing plus measurement choices on the ground, guaranteeing that us full-figured prospects can store, contact, strive on, and expertise style the way in which it’s meant to be.
As a result of let’s be actual: we should see ourselves mirrored in-store. We deserve lovely, accessible garments with out the guessing recreation of on-line procuring. And JCPenney is boldly standing in that fact — giving plus measurement consumers an IRL procuring expertise that feels welcoming, trendy, and seen.
This strategic transfer doesn’t simply sign progress for his or her plus measurement style dedication — it sends a transparent message: each physique belongs right here.
Why This Issues (Extra Than Ever)
We’ve stated it earlier than and we’ll say it louder for the individuals within the again: Plus measurement style IS style.
But although 68% of American girls put on a measurement 14 or increased, business analysis, together with reviews from Plunkett Analysis and Coresight Analysis, reveals that lower than 20% of attire is definitely produced in plus sizes. With this Ashley Graham x JCPenney teaming up and main the cost, they’re flipping that irritating narrative on its head — making actual, runway-inspired style accessible for almost all, not the minority.
This isn’t only a collab. It’s a motion. A loud, proud, glittering reminder that fashion has no measurement limits — and that in terms of celebrating curves, JCPenney (and Ashley) are not taking part in small.
What’s Subsequent?
We’ll be counting down the times till Fall 2025 — and belief, when the Ashley Graham x JCPenney assortment drops, The Curvy Fashionista will likely be entrance and middle supplying you with the complete evaluation, sizing ideas, and styling concepts you know you possibly can rely on.
Till then: say it with us — YES, JCPenney!
