Cue the Sinatra music!
On Monday, MSNBC’s guardian firm Versant — the identify of the corporate consisting of seven cable information channels Comcast not wished to be tied all the way down to — decreed the much-lampooned name-change for the far-left scorching take manufacturing facility to MS NOW would start on Saturday, November 15, bringing to an finish the community that launched on July 15, 1996.
Together with the cheesy identify and cheap-looking emblem of a waving flag with two stripes set on a blue or white background, Versant mentioned the advertising marketing campaign behind MS Now can be “Similar Mission. New Identify.” How thrilling.
A press launch was comical, gushing that MS NOW — an acronym for “My Supply for Information, Opinion, and the World” — “defines the information group’s enduring mission: To cowl breaking information because it occurs, present best-in-class opinion journalism rooted in reality, and report on unfolding occasions around the globe.”
The discharge boasted the community has spent “over…9 months” getting ready for the identify change in addition to “develop[ing] and buil[ding] an bold newsgathering mannequin hyper-focused on the wants of the MS NOW viewers” given the very fact NBC correspondents will not have the ability to cross-pollinate and maintain them up.
Citing a D.C. bureau that’s already “produc[ed] authentic, evidence-based reporting and in-depth investigative journalism” and “a multi-year deal” with British outlet Sky Information for overseas reporting, Versant hilariously touted an October 6 e mail to staff outlining their ten core values.
Such values, as we famous and mocked, included “integrity” in “uphold[ing] the best moral requirements,” “opinion” in having their “opinion journalists and contributors” function “based mostly on correct, reported details,” and “equity” to “report the information with an open thoughts.”
Versant additionally highlighted its new and fairly-recent hires comparable to PBS’s Laura Barrón-López, Rosa Flores from CNN, Eugene Daniels from Politico, The Washington Put up’s Carol Leonnig, former ABC correspondent Erielle Reshef, and Ken Dilanian, Jacob Soboroff, and Brandy Zadrozny from NBC as proof of the community’s dedication to “newsgathering,” however what they really did was clarify their so-called straight information reveals wouldn’t upset their far-left base.
And eventually, that they had the hilarious gall to listing 28 of their “almost 100 knowledgeable contributors” to indicate MS NOW is devoted “to offering its viewers with numerous views and specialist evaluation throughout all platforms.”
Of the 28, they listed longtime community mainstays and new-ish troops, starting from deranged New York Instances writers Peter Baker and Michael Schmidt to Deep State spook John Brennan to far-left writers Molly Jong-Quick, Michele Norris, Catherine Rampell, Eugene Robinson, and Pablo Torre to former elected Democrats Julián Castro, Claire McCaskill, and Jon Tester, and racial arsonists in Eddie Glaude Jr. and Jason Johnson.
Versant additionally highlighted progressive authorized minds and #Resistance heroes like Mary McCord, Barbara McQuade, Tim Miller, Melissa Murray, Joyce Vance, and Andrew Weissmann in addition to Jon Meacham, who had been with the community however was summarily booted as soon as it grew to become clear it was writing speeches for President Biden.
The one so-called Republicans? Elise Jordan and John Kasich.
A lot for ideological variety.
Oh, and apparently Luke Russert is again with the community, so we will stay up for new blogs coming to his taxonomy time period at NewsBusters.
