And yet another factor to verify: Make your manner again to the Google settings menu the place we began and faucet your identify and account identify there yet another time. For those who see any extra Google accounts present up as choices, remember to faucet them and comply with the identical steps we simply went over for every subsequent account. Each Google account has its personal separate settings, so that you’ll have to ensure your advert personalization preferences are adjusted all over the place for them to change into actually common.
8. Reset or erase your Android promoting ID
- Time required: 2 minutes
- Inconvenience degree: 2/10
As an alternate path to the complete advert personalization opt-out, you can even now reset or erase one thing referred to as your “promoting ID” on Android.
That ID is a novel string of numbers particular to your telephone that apps can use to establish you. They might not know your identify or something private about you — until you select to share such data — however that promoting ID lets them find out about your pursuits and behaviors, even so, after which use that knowledge to indicate you advertisements which might be allegedly extra more likely to be up your alley.
Once you reset or delete that ID, all of that knowledge is misplaced — and apps haven’t any method to join your conduct to any constant identifier related to you. Once more, identical to with our final merchandise, that doesn’t imply you gained’t see advertisements inside apps or across the internet anymore. It simply means these advertisements gained’t be programmatically chosen primarily based in your ongoing actions and what these counsel about your pursuits.
Right here, too, there’s some nuance out there: For those who reset the promoting ID, you’ll mainly give your self a recent begin and eradicate any knowledge that’s been related together with your exercise up till that second. For those who delete the ID, you’ll make it inconceivable for apps to establish you totally (once more, until you select to supply them with figuring out data).
Both manner, yow will discover the choice by wanting within the Safety & Privateness part of your system settings, then tapping both “Privateness Controls” or “Extra Privateness Settings” adopted by “Adverts.” You’ll discover each attainable paths in that space, together with choices to see and customise precisely which topic areas apps presently have related together with your ID, to see and customise if and the way apps are ready to make use of that knowledge to regulate advertisements in different environments, and to decide in or out of permitting advertisers to request data that’d assist them measure their advert efficiency over time.

Android’s promoting ID choices are an untapped gold mine of privateness selections.
JR Raphael / IDG
9. Begin utilizing a VPN
- Time required: 5 minutes
- Inconvenience degree: 2/10
For those who’re utilizing a company-connected telephone, there’s a good probability your employer is already offering you with a company VPN (digital personal community). But when not, it might be price your whereas to set one up by yourself.
A VPN, briefly, retains all the info you ship and obtain in your telephone encrypted, personal, and safe. With out it, somebody may snoop in your connection and intercept delicate data with out your information. (It’s an particularly widespread concern when public Wi-Fi networks are concerned.)
With widespread enhancements to internet safety over the previous a number of years, there’s now some debate as as to if a VPN is definitely wanted in {most professional} situations — particularly outdoors of nations the place authoritarian management over web entry is a matter.
Nonetheless, so long as you’re utilizing a reliable and respected supplier, there’s actually no hurt in having that further layer of safety in place. And if you happen to’re working with delicate firm knowledge specifically, there could also be some vital advantages.
So the place to start? For those who’re utilizing a Google Pixel telephone, you’ve received a VPN constructed proper into your system and able to roll with none expense. Simply search for the “VPN” possibility throughout the Community & Web part of your system settings, then faucet the “VPN By Google” line to get it arrange.
For those who’re utilizing a non-Pixel telephone with the Google Fi wi-fi service, you even have entry to the same form of built-in always-on VPN possibility. Just like the Pixel VPN path, it’s free, safe, and so simple as might be to make use of. You possibly can activate and handle it by tapping your identify after which deciding on “Privateness & safety” throughout the Google Fi Android app. Search for the road labeled “Shield your on-line exercise” to get began.
For those who’re utilizing every other telephone and provider, you’ll want to show to a third-party supplier to get that very same form of performance. In its newest rankings, our sister publication, PCWorld, recommends ExpressVPN and NordVPN as its high two selections. Each have been persistently well-reviewed for years now.
Each are additionally minimal trouble as soon as arrange in your telephone and shouldn’t change a lot about the best way you’re employed, however they do require an ongoing fee — roughly 13 bucks a month for both, with reductions out there if you happen to pay for a 12 months or extra up entrance — therefore the inconvenience degree rating. However they’re completely extra advisable to make use of than most free or dirt-cheap VPN choices you’ll encounter, as these continuously mishandle knowledge and stick you with unreasonably low utilization limits with a purpose to make up for his or her low prices.
10. Add further encryption onto particularly delicate recordsdata
- Time required: 3 minutes
- Inconvenience degree: 3/10
Give delicate recordsdata in your telephone an additional layer of encryption with Strong Explorer, which prices $3 after a two-week trial. The app helps you to encrypt any file so it may be accessed solely after your private password or biometric authentication has been utilized. That does imply you’ll must unlock the file each time you wish to view or share it, which might be mildly annoying — however relying on what kind of fabric you’ve in your system, it is likely to be price it for the added peace of thoughts.

Strong Explorer helps you to add an additional layer of encryption onto particularly delicate recordsdata.
JR Raphael / IDG
11. Discover your Personal and/or Protected Area
- Time required: 3 minutes
- Inconvenience degree: 3/10
As of 2024’s Android 15 launch, Android affords a local method to separate out delicate apps and add in an additional layer of authentication to guard the data inside them. The system additionally optionally means that you can conceal these apps totally and make ’em seen solely after mentioned authentication.
In case your system is working Android 15 or larger, you may get began by looking out your telephone’s settings for Personal Area after which deciding on the “Personal Area” possibility that reveals up within the outcomes.
Samsung gadgets additionally provide the same characteristic referred to as Safe Folder that’s out there even on earlier Android builds. Search the system settings of any Galaxy gizmo for Safe Folder to seek out that.
And, regardless of what kind of Android system you’re carrying, yow will discover comparable programs for retaining each recordsdata and images out of sight and password-protected throughout the Google Recordsdata and Google Photographs Android apps, respectively. These programs don’t contain encryption, like our final measure, however they do make it way more unlikely for delicate recordsdata and images to be discovered within the first place — ought to anybody else ever have their fingers in your system.
You could find ’em by searching for the “Protected Folder” tile on the Recordsdata app’s important display screen and the “Locked” possibility on the backside of the Photographs app’s Collections tab.
12. Rethink your browser setup
- Time required: 4 minutes
- Inconvenience degree: 4/10
Google’s Chrome Android browser has all types of spectacular options, however a lot of them inherently require some method of privateness tradeoff with a purpose to work. As an example, you’ll be able to simply discover any web page you visited on any system with a super-fast search — however to ensure that that to occur, Google has to take care of a cross-device file of each web site you go to.
Solely you’ll be able to determine whether or not the conveniences outweigh the privateness tradeoffs, however if you wish to make your Android internet looking as personal as attainable, Mozilla’s Firefox Focus app is hands-down the only, most minimal-effort method to make it occur.
Firefox Focus is designed at its core to supply an ephemeral, single-session-only form of Android looking expertise: No historical past, cookies, or passwords are ever saved, and the app routinely blocks trackers and advertisements throughout the net. Once you’re accomplished with a web page, you faucet a trash can icon within the nook of the display screen, and poof: It’s gone for good.
The app additionally affords a number of “enhanced monitoring safety” options that make it extremely straightforward to dam scripts, cookies, and different types of monitoring, too. You may as well configure it to require authentication each time you open it or swap to it from one other app, in case you’ve a looking session energetic and wish to be certain nobody else who holds your telephone may probably discover it.
The draw back, in fact, is that there’s no syncing in anyway — no capability to entry or revisit your looking historical past and likewise no method to discover just lately opened tabs from throughout the identical browser on one other system. Past that, aggressive blocking of cookies and different script-oriented components on the net can usually break web sites and trigger key capabilities to fail, with none apparent outward indication to you of what’s occurring or why. (Imagine me, I troubleshoot these items with individuals on a regular basis!)
So if you happen to’d reasonably follow Chrome, there are issues you are able to do to crank up its privateness safety and create a happy-medium of types for your self. Begin within the Sync part of the app’s settings, the place you’ll be able to scale down and even fully disable how completely different types of your looking knowledge are shared with Google. Simply do not forget that the extra you disable, the extra sacrifices you’ll make when it comes to comfort — significantly when shifting out of your telephone to your pc and sustaining a standard assortment of settings and historical past.

Firefox Focus and Chrome each provide a good quantity of privacy-related choices, relying on which path you like.
JR Raphael / IDG
Different locations to look embody:
- The app’s Google Companies part, the place you’ll be able to cease Chrome from sending your looking knowledge again to Google for various causes
- The Search Engine part, the place you’ll be able to choose any default search service you need
- The Cost Strategies part, the place you’ll be able to inform Chrome to not save or retailer any of your fee data
- The Addresses and Extra part, the place you’ll be able to flip off Chrome’s on-by-default behavior of saving your deal with and different such particulars after which providing to fill that in for you sooner or later
- The Privateness and Safety part, the place you’ll be able to management what data websites are allowed to see about you when serving you advertisements in addition to stop websites from detecting when you have fee data saved, decide out of getting Chrome preload pages for sooner looking, and activate an choice to lock any incognito tabs each time you exit the app
- And the Web site Settings part, the place you’ll be able to stop all websites from accessing your location, digital camera, and microphone in addition to management if and the way cookies are allowed
13. Disable Android’s location historical past characteristic
- Time required: 3 minutes
- Inconvenience degree: 4/10
By default, Google retains monitor of all over the place you go together with your Android telephone in tow. That permits the software program to proactively offer you visitors and commute alerts for locations you generally go to and lets your telephone make extra clever ideas primarily based in your conduct — nevertheless it additionally, in fact, provides Google fairly the docket of knowledge in your day-to-day whereabouts. (Once more, the corporate doesn’t truly share that data with anybody however does use it to decide what advertisements are proven to you in sure locations.)
If you wish to flip off the system-level location monitoring, open the Google part of your system settings, faucet your identify and account identify on the high of the display screen, then faucet the Handle Your Google Account button. Subsequent, faucet the Information & Privateness tab and choose “Location Historical past” throughout the “Historical past settings” part. (Notice, too, that Google is within the midst of renaming this characteristic to “Timeline,” so the branding round it might change sooner or later earlier than lengthy.)
Faucet the “Flip off” button on the display screen that seems subsequent and choose both to show the system off or flip it off and delete any exercise that’s already been saved on the identical time — and, both manner you go, that’s it: Your telephone gained’t maintain monitor of your treks anymore.

With a pair fast faucets, you’ll be able to cease Google from retaining monitor of your location — and optionally additionally eradicate all the prevailing knowledge it’s saved.
JR Raphael / IDG
For a extra nuanced possibility, look as a substitute on the “Auto-delete” part instantly beneath that button throughout the identical Google account settings display screen. There, you’ll be able to instruct your telephone to routinely delete all location knowledge on a rolling three-month, 18-month, or 36-month foundation — for a middle-ground chance that’ll offer you some of the usual location-oriented benefits with out having fairly as a lot knowledge at play.
Right here, too, by the best way, settings are managed on an account-by-account foundation, so that you’ll wish to repeat this course of as many instances as wanted for nonetheless many Google accounts you’ve related together with your system.
Part III: Excessive-level Android privateness enhancements that gained’t be for everybody
14. Ditch Gmail or Outlook for a extra privacy-conscious e-mail setup
- Time required: 4 minutes
- Inconvenience degree: 6/10
For those who’re actually critical about privateness, ProtonMail is the inbox you wish to use. ProtonMail applies end-to-end encryption to each message you ship, which makes certain nobody aside from its supposed recipient can ever set eyes on it. It’s an entire different degree of safety from what you get with Gmail’s encryption or the encryption offered by most third-party mail servers.
The draw back is that you must both use a particular ProtonMail.com deal with with the service or arrange your individual area to work with ProtonMail’s servers — and anytime you’re emailing somebody who isn’t a fellow ProtonMail person, you’ll must encrypt your message with a password and a touch that they’ll then want with a purpose to open it. That isn’t precisely straightforward, and it requires you to forfeit a good quantity of Gmail’s flexibility and energy, nevertheless it does offer you an terrible lot of added privateness in return.
ProtonMail is free at its most elementary degree, which incorporates one deal with and 1GB of storage. For those who want extra storage or need any further options — equivalent to limitless folders and labels and assist for customized domains — you’ll must subscribe to a paid plan, which begins at $48 a 12 months for people or $84 per person per 12 months for groups.
15. Encrypt your calls and messages
- Time required: 4 minutes
- Inconvenience degree: 6/10
For full encryption on the calling and messaging entrance, Sign is the service you need. It provides end-to-end encryption solely if you’re speaking with different Sign customers, nonetheless — which severely limits its usefulness — and it doesn’t can help you ship and obtain textual content messages out of your pc, as most common messaging apps now do.
Sign is free to make use of.
16. Think about different privacy-minded app options
- Time required: 4 minutes
- Inconvenience degree: 6/10
For those who’re actually involved about maximizing your privateness, you don’t must cease with swapping out your e-mail, calling, and messaging instruments. There’s an entire host of ordinary Android app options — and likewise dietary supplements — that supply further privateness assurances at various convenience-oriented prices.
Take a peek at my separate record of distinctive Android privateness and safety apps for a bunch of prospects price exploring — equivalent to:
- Notesnook, a privacy-first note-taking app that provides end-to-end encryption into your digital pocket book
- Cryptee, a totally encrypted vault for phrase processing in addition to picture and normal file storage
- Easy Keyboard, an Android keyboard app with completely no web entry or knowledge assortment
These choices gained’t be proper for everybody, they usually require at instances vital quality-of-life sacrifices in comparison with the usual Google equivalents. But when privateness is paramount, they’re nicely price your whereas to weigh out.
17. Disable your Google Net & App Exercise
- Time required: 2 minutes
- Inconvenience degree: 7/10
By default, Google retains monitor of what you do on the net and inside its apps, everytime you’re signed into your account (as you usually are whereas utilizing an Android system). It makes use of that data to serve up these focused advertisements we maintain coming again to, in fact, nevertheless it additionally makes use of it to energy personalization, outcomes, and suggestions in locations like Search, Maps, and likewise Google Assistant — within the locations the place that service continues to be energetic. With out it enabled, in reality, a few of Assistant’s most helpful instructions gained’t work — whether or not you’ve nonetheless received Assistant current in your telephone otherwise you’re interacting with it on different Assistant-connected gadgets.
If you wish to disable that monitoring, although, you’ll be able to: Simply head again to the Google part of your system settings, faucet your identify and Google account identify as soon as extra, after which faucet the Handle Your Google Account button adopted by “Information & privateness.”
Discover and faucet “Net & App Exercise,” then faucet the Flip Off button and determine if you wish to merely flip the system off or flip it off and concurrently delete any already-collected knowledge inside it.
As soon as once more, identical to with the placement historical past, you can even get extra nuanced and as a substitute ask Google to routinely delete this knowledge on a rolling three-, 18-, or 36-month cycle. And you may specify sure areas of knowledge that you just do and don’t need included, too.

Deep inside your Android system settings are all types of choices for disabling or simply scaling again the quantity of exercise Google shops about you.
JR Raphael / IDG
18. Disable your system backups
- Time required: 2 minutes
- Inconvenience degree: 9/10
Final however not least, Android has the flexibility to again up your system knowledge after which restore a lot of your system setup when the necessity arises. That’s a supremely useful choice to have — nevertheless it invariably requires a few of your info to be saved inside Google Drive with a purpose to work.
Particularly, Google maintains a file of what apps you’ve put in together with a restricted quantity of app setting knowledge. It additionally shops your name historical past, telephone settings, and in some circumstances your SMS messages for future use.
Disabling Android’s computerized backups will make your life considerably harder the following time you transfer to a brand new telephone or reset your present telephone, as every thing out of your earlier setup will primarily be misplaced (or will should be moved over manually, which is a fairly huge trouble).
For those who’d reasonably reclaim the privateness required by this characteristic, nonetheless, you’ll be able to flip the characteristic off by opening up the System part of your telephone’s settings, tapping the Backup possibility, and flipping the toggle subsequent to “Backup by Google One” into the off place.
On Samsung telephones, the choice is situated throughout the Accounts and Backup part of the settings, below “Again up knowledge” — beneath the “Google Drive” heading. Samsung additionally maintains its personal separate and redundant backup system, which you’ll additionally see on this identical settings part and can even disable, if you happen to so select.
As with all of those areas, solely you’ll be able to weigh out the added privateness towards the misplaced comfort and work out what association makes probably the most sense for you. However now you recognize the place to look — and you may make your personal educated choices.
This text was initially printed in June 2020 and up to date in December 2024.