Health wearable maker Whoop is launching a brand new panel centered on girls’s well being via its Whoop Labs blood testing service. The corporate can be including a brand new function to its app that surfaces details about hormonal adjustments throughout menstrual cycles.
The startup stated the panel contains 11 blood biomarkers that may give insights into points equivalent to cycle regulation and hormonal transitions: Anti-Müllerian Hormone (AMH), Progesterone, Prolactin, and Thyroid Peroxidase Antibodies (TPOAb), Free T4, Free T3, Leptin, Vitamin B12 (Cobalamin), Folate, Magnesium, and Phosphate (as Phosphorus).
The corporate claims measuring these biomarkers will assist customers perceive extra about perimenopause, thyroid operate, nutrient sufficiency, and bone metabolic resilience, when paired with information on exercise, sleep, and restoration.
The check shall be out there to customers for buy from subsequent month. When Whoop launched its blood testing service in September 2025, it had over 350,000 individuals on the waitlist.
In the meantime, the Whoop apps’ new Hormonal Symptom Insights and Predictions function creates a mannequin of hormonal adjustments over menstrual cycles primarily based on earlier information. It makes use of this mannequin to foretell attainable date home windows for the subsequent interval, give insights into cycle lengths, interval size and irregularities, and element particular person symptom patterns.
The corporate stated it could possibly tie insights from this function into lab outcomes to kind biomarker outcomes into ‘optimum,’ ‘ample,’ or ‘out of vary’ classes.
Whoop additionally launched a brand new menstrual cycle white paper to present insights into the corporate’s modeling behind these new options.
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Health wearable corporations have recently been engaged on including extra options and providers catering to girls’s well being to deal with demand from this long-underserved a part of the userbase. Earlier this month, sensible ring maker Oura launched a brand new AI mannequin centered on girls’s well being, together with a chatbot that would supply insights on well being information and reply questions.
Whoop stated on Tuesday that it noticed a 150% enhance in girls utilizing its merchandise in comparison with a 12 months earlier, making up its fastest-growing consumer phase. The corporate famous that girls interact 30% extra with its Whoop AI function.
In October 2025, Oura’s chief industrial officer, Dorothy Kilroy, informed TechCrunch that the corporate’s fastest-growing consumer base was girls of their twenties.
