Within the first week of April 1967, a historical past instructor at Cubberley Excessive Faculty in Palo Alto wrote three phrases on a chalkboard — Power by means of self-discipline — and advised his sophomore world historical past class they have been going to attempt an experiment. 5 days later, roughly 200 college students have been sitting at consideration in a faculty auditorium, giving a cupped-hand salute, ready for his or her instructor to introduce them to the chief of a nationwide youth motion that didn’t exist. His identify was Ron Jones. He shut the entire thing down that afternoon.
The experiment is named The Third Wave, and greater than half a century later Jones nonetheless calls it one of the crucial horrifying issues he ever watched occur in a classroom.

The query he couldn’t reply
Jones was educating at Cubberley Excessive Faculty. By the accounts of former college students collected within the 2020 documentary The Invisible Line, he was the favored instructor, the one whose room different children drifted into throughout free intervals. That spring he was working by means of a unit on Nazi Germany when a pupil requested one thing he couldn’t reply from a textbook: how did extraordinary Germans associate with it, after which afterwards declare that they had not identified what was taking place?
As an alternative of assigning a studying, he determined to indicate them. He advised the category they have been going to run a brief experiment. He could be in cost. They’d comply with alongside. He deliberate for it to final a single day.
Day one: Power by means of self-discipline
That first Monday, Jones wrote Power by means of self-discipline on the board and laid down guidelines that have been virtually foolish on their face. Sit up. Toes flat. Again towards the chair. To ask or reply a query, stand beside your desk, tackle him as Mr. Jones, and preserve your reply to a few phrases or fewer.
The category took to it instantly. College students who usually slouched have been sitting at consideration. Solutions acquired sharper. The room, by Jones’s personal recollection, felt oddly good — the small each day uncertainties of a highschool classroom merely vanished when another person determined precisely the way you sat and spoke.
He got here in Tuesday anticipating the novelty to have worn off. As an alternative the scholars have been already in place earlier than the bell.
Day two: Power by means of group
So he pushed. He added a second slogan to the board — Power by means of group — and gave the motion a reputation: The Third Wave. He taught them a salute, a cupped proper hand curved up towards the shoulder, and advised them to make use of it at any time when they noticed one other member, within the halls, on the bus, anyplace.
The small print of what occurred subsequent are drawn from Jones’s personal written account, from later interviews he gave to the San Francisco Chronicle, and from the testimony of former Cubberley college students who seem within the documentary.
Membership playing cards have been issued. Some playing cards have been marked with a crimson X — these college students have been designated informants, tasked with reporting anybody who broke the foundations or spoke towards the motion. College students volunteered eagerly for the function.
Day three: The category doubles
By Wednesday the experiment had leaked out of Jones’s classroom. College students from different courses have been skipping their very own classes to sit down in on his. The category had grown to greater than 40, then extra. The Mercury Information, in its protection of the documentary, describes how rapidly the group started policing itself — college students delivering classmates for inadequate enthusiasm, for slouching, for failing to salute within the hall.
Jones added a 3rd slogan: Power by means of motion. He instructed every member to recruit a brand new one by the following day, on the situation that the recruit be taught the foundations and the salute correctly. Attendance climbed. Grades, oddly, climbed too. College students who had by no means volunteered a solution have been out of the blue delivering them in crisp three-word bursts.
One woman, in keeping with Jones’s account, advised him that her father — a former prisoner of warfare — had walked into her bed room, seen her practising the salute within the mirror, and left the room with out saying something.
Day 4: The rally is introduced
By Thursday, Jones later admitted, he was frightened by how a lot he was having fun with it. He introduced a fourth slogan — Power by means of delight — and advised the assembled college students, now nicely over 100, that The Third Wave was not a classroom train in any respect. It was a nationwide motion. There have been chapters in additional than a thousand excessive colleges throughout the nation. At midday the next day, a presidential candidate would seem on nationwide tv to announce the motion to the general public. A rally could be held within the college auditorium at that very same hour to observe the published collectively.
None of this was true. There was no nationwide chief. There was no broadcast. There have been no different chapters. Jones had no plan for what would occur at midday on Friday.

Day 5: 200 college students in an auditorium
On Friday, roughly 200 college students filed into the auditorium at Cubberley Excessive. Accounts of the precise quantity range barely between sources; the Palo Alto group’s personal recollections and Jones’s writings place the determine at round 200. Some have been his personal college students. Many weren’t. They sat in rows, going through a clean tv display screen, ready for a pacesetter who didn’t exist.
Jones let the silence run. Then he switched on the tv. Static. Nothing. The scholars stored ready. He allow them to wait longer.
Then he advised them the reality. There was no motion. There was no candidate. There was no announcement. What there was, he stated, was a room stuffed with youngsters who in 5 days had constructed precisely the form of factor that they had spent the earlier week insisting extraordinary individuals would by no means construct. That they had knowledgeable on their pals. That they had recruited strangers. That they had saluted within the hallways. That they had felt good doing it.
He then screened footage of the Nuremberg rallies. College students walked out of the auditorium in silence. Some have been crying. Some, in keeping with former members interviewed many years later, didn’t communicate to Jones once more for years.
Why it labored
The Third Wave has since change into one of the crucial cited items of pedagogical folklore within the research of authoritarian actions, referenced in psychology programs, restaged in a tv movie The Wave, and dramatised within the German function Die Welle and the Netflix sequence We Are the Wave, which Esquire traces instantly again to the Cubberley classroom.
The mechanism, as Jones and later commentators have described it, was not concern. No one was threatened. No one was punished in any significant sense. What the scholars have been provided was reduction — from the small each day work of deciding methods to sit, methods to communicate, what to consider themselves. As a replacement they got clear guidelines, a shared id, a salute, an enemy (anybody exterior the group), and the flattering suggestion that they have been a part of one thing bigger than a sophomore historical past class.
Grades improved as a result of the foundations have been easy. Attendance improved as a result of belonging felt good. Informing felt like participation. The salute felt like recognition. None of it required a menace.
What Jones stated afterwards
Jones left Cubberley a number of years later and went on to work with adults with developmental disabilities in San Francisco, and to jot down and direct theatre. In interviews related to the discharge of the documentary in 2020, he has been unsparing about his personal function.
He has spoken repeatedly concerning the hazard of what occurred and his accountability for it. That he loved the ability. Not that the scholars loved following. That he loved main.
A footnote on Cubberley
Cubberley Excessive Faculty closed as a complete highschool within the late Nineteen Seventies, a casualty of falling enrolment in Palo Alto. The campus nonetheless stands, used now as a group centre and by smaller programmes. The auditorium the place 200 college students sat in April 1967 ready for a pacesetter who didn’t exist continues to be there.
Palo Alto’s civic historical past has a behavior of manufacturing outsized cultural moments in small rooms — from garages that turned know-how corporations to the kitchen-table conferences that produced the Magical Bridge playground motion. The Third Wave belongs on that checklist too, although it’s the one Palo Alto talks about least. It took 5 days, one instructor, three chalkboard slogans, and a cupped-hand salute to construct one thing {that a} class of American youngsters, when advised the reality about what that they had performed, couldn’t take a look at with out crying.
Jones, now in his eighties, nonetheless provides the identical reply when requested how lengthy it will take to do it once more. 5 days. Possibly 4.