Nicole Sprint Jones Isn’t Launching a Magnificence Model. She’s Constructing an Total Universe

The Los Angeles singer-songwriter’s dream-pop single Minty, an official remix with Ukrainian producer supwel and the launch of DASH Beauté Los Angeles are all a part of the identical inventive world.

LOS ANGELES — July 2026

What occurs when an rising musician refuses to separate music, magnificence and style?

For Nicole Sprint Jones, the reply isn’t a aspect mission—it’s a complete universe.

Whereas many artists launch magnificence manufacturers after turning into family names, the London-born, Los Angeles-based singer-songwriter is constructing each worlds concurrently. Her music isn’t merely paired with visuals; each launch exists inside a inventive language that extends from songwriting to skincare, marketing campaign imagery and product design.

Following the discharge of her newest single “Minty,” Nicole will unveil an official remix with Ukrainian digital producer supwel on July 11, earlier than launching DASH Beauté Los Angeles on July 25, the sweetness label she co-founded with Tim Jeanneret, A&R at Los Angeles report label Bloom Music.

“I’ve all the time been obsessive about world-building,” Nicole says. “Some individuals hear a track. I see colors, merchandise, marketing campaign pictures and conversations. Music has by no means ended once I go away the studio. It turns into a complete world individuals can step inside.”

That imaginative and prescient started with “Minty,” a dreamy alternative-pop report exploring id, self-image and the variations of ourselves we create to outlive. Balancing intimate lyricism with understated guitars, the only examines confidence, magnificence and vulnerability by means of a cinematic lens.

Whereas growing DASH Beauté Los Angeles, Nicole discovered herself repeatedly returning to the music of supwel, whose atmospheric productions have turn into a soundtrack throughout magnificence, style and life-style content material on Instagram and TikTok. Impressed by his cinematic sound, she reached out immediately, leading to an official remix that expands the emotional world of “Minty.”

“The remix doesn’t substitute the track,” Nicole explains. “It expands the universe round it. That’s what excites me—creating work that retains evolving as a substitute of present as one second.”

On July 25, that universe extends into magnificence.

DASH Beauté Los Angeles launches with editorial-inspired hydrogel eye patches that includes six assertion designs: FACE CARD, PAY ME, CRY BABY, YOU WISH, F*CK OFF and RICH AF. Impressed by early-2000s paparazzi tradition and backstage magnificence rituals, the gathering was designed to stay as naturally on social media because it does in a skincare routine.

“Magnificence merchandise shouldn’t disappear into a rest room drawer,” Nicole says. “I wished individuals to put on them, {photograph} them and construct reminiscences round them. They need to really feel like equipment—not simply skincare.”

As Founder and Artistic Director, Nicole oversees each side of the model—from product improvement and packaging to campaigns and inventive path—creating a visible id that strikes seamlessly between music, style and sweetness.

With Minty, the upcoming supwel remix and the launch of DASH Beauté Los Angeles, Nicole Sprint Jones isn’t introducing separate tasks.

She’s introducing a universe the place each track, marketing campaign and product tells the identical story.

LISTEN

Nicole Sprint Jones
https://open.spotify.com/artist/51MfiIxyL0VOdF9M95TV47