Spotify raised costs for its subscription plan within the U.S. for the third time in three years, because it hiked the month-to-month plan from $11.99 per 30 days to $12.99 per 30 days.
The corporate despatched an e mail to its paid customers notifying them of the brand new worth, which is relevant from the following month-to-month billing cycle.
“Occasional updates to pricing throughout our markets replicate the worth that Spotify delivers, enabling us to proceed providing the absolute best expertise and profit artists,” the corporate mentioned in a weblog put up.
In November 2025, the Monetary Instances reported that the audio platform is ready to boost costs in the usin the primary quarter of 2026. In accordance with the report, analysts from JPMorgan predicted that this hike may improve Spotify’s income by $500 million.
The corporate has made related hikes in markets just like the U.Okay. and Switzerland final 12 months.
Spotify first hiked costs within the U.S. in 2023, going from $9.99 per 30 days to $10.99 per 30 days. In June 2024, it made one other bump of $1 per 30 days within the particular person subscription plan.
The corporate has greater than 281 million paid customers everywhere in the globe, and 25% of them are from North America, in line with its Q3 2025 outcomes.
In addition to the U.S., Spotify is elevating costs in Estonia and Latvia.
