TikTok introduced on Wednesday that it’s launching a brand new standalone app within the U.S. devoted to cultural milestones just like the upcoming FIFA World Cup. The brand new app, known as TikTok Professional Occasions, permits customers to have interaction with different followers, discover trending movies, and entry curated creator feeds.
Customers aged 18 and above can earn “Stars,” which will be redeemed for unique advantages, by finishing fan-focused actions inside the app, corresponding to looking for trending hashtags, visiting the FIFA World Cup hub, and sharing content material. These unique advantages embrace official FIFA World Cup merchandise via a devoted in-app redemption retailer, TikTok Store coupons, or the chance to direct TikTok-funded charitable donations via a partnership with Feeding America.
By launching a devoted app for international cultural moments outdoors of its foremost platform, TikTok is competing with different apps for person consideration, whereas additionally giving creators and advertisers entry to a extra targeted viewers.
The rollout additionally opens new income streams for TikTok’s new house owners via sponsorships, partnerships, creator-led advertising, and promoting.
The corporate notes that customers can entry its FIFA World Cup 2026 hubs inside the primary TikTok app by looking out “FIFA World Cup.” These hubs are powered by TikTok GamePlan, a collection of merchandise designed to assist sports activities groups, leagues, and broadcasters improve discovery and deepen fan engagement. The hub is the place customers can go to find content material, creators, and broadcaster highlights from the match.
Customers can obtain TikTok Professional Occasions through the Apple App Retailer or Google Play Retailer within the U.S.
Though TikTok began as a social media and leisure app, the corporate has progressively expanded past that class, with its new deal with cultural occasions being the newest step.
Most just lately, the corporate launched TikTok GO, a approach for customers to find and ebook resorts, sights, and experiences immediately inside its app. As an alternative of directing customers to third-party web sites after they arrive throughout a vacation spot or suggestion in a video, TikTok is positioning itself as a one-stop platform the place viral journey content material can drive bookings and income. The introduction systematically changing its discovery engine right into a transaction layer, which each deepens person retention and opens new income streams.
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