Within the Weights is your new AI-centric self-importance search

Anybody who’s Googled themselves not too long ago is aware of that it doesn’t fairly hit the way in which it used to. Certain, there’s all the things occurring with Google search itself, however there’s additionally an inescapable feeling that net search isn’t the canonical supply of knowledge that it was, with simply as many individuals studying about who you and I may be from chatbots.

Thomas Dimson and Joey Flynn had an analogous feeling, main them to create Within the Weights. The “weights” in query are the numerical parameters that form an AI mannequin’s coaching and output, so the web site purports to measure how properly “a mannequin is ready to recall somebody with out utilizing instruments like net search.”

“Being within the weights means your existence was deemed essential within the course of of making superhuman synthetic intelligence,” the web site says.

To realize this, Within the Weights supposedly queries totally different fashions (together with Grok, Gemini, a number of variations of GPT, Claude, and Llama, plus lesser identified fashions) with a query just like, “Who’s ? Give as much as 10 outcomes, every with a brief description and confidence.” It then “cluster[s] comparable descriptions collectively and assign[s] a power rating.”

For instance, this humble tech blogger obtained a power rating of 641, putting me within the prime 6% of names. I used to be feeling fairly good till I noticed that a number of TechCrunch colleagues scored even larger. And the leaderboard has been shifting as I write this publish, with “Dwelling Alone” star Macaulay Culkin at present within the prime slot with a power rating of 988, neck-and-neck with opera singer Luciano Pavarotti.

The outcomes additionally present which fashions returned which solutions for a given identify, and so they spotlight potential hallucinations — apparently GPT-5.4 Mini says that Anthony Ha is an “ambiguous identify type that might discuss with a number of folks with the initials A.H.A.”

Requested why he constructed Within the Weights, Dimson informed TechCrunch through electronic mail that he and Flynn had been trying to “get the inventive juices flowing once more” after leaving OpenAI (which they each joined by way of the acquisition of their design startup World Illumination). 

Dimson stated he was excited about how “Google self-importance searches are the flawed goal in 2026 as extra visitors strikes to LLMs” and about the truth that “so many lives are encoded in some way in a bunch of floating level numbers contained in the AI mind.” He additionally stated the course of the positioning was “sealed” by a tongue-in-cheek weblog publish riffing on AI weights and Terry Bisson’s basic brief story “They’re Made Out of Meat.”

“Reception has been insane up to now, we thought this could be a gentle curiosity but it surely looks as if it has struck a nerve of desirous to see for those who dwell endlessly within the tremendous intelligence (the comparability issue doesn’t damage both!)” Dimson added.

Whereas I’m not as satisfied that being “remembered” by a chatbot is a assured ticket to immortality, I can’t deny that I discover the outcomes each intriguing and jealousy-inducing, particularly since they’re codified in an easy-to-compare rating. (AI critic Anthony Moser scoffed that that is “actually the identical as asking 13 chatbots to let you know about your self.”) Additionally serving to: The truth that the positioning encompasses a cute, Nintendo-inspired retro design.

Dimson stated he plans to dig in additional into why totally different fashions in the identical sequence return totally different outcomes, which fashions are biased in the direction of several types of folks, and which individuals “ought to have a Wikipedia article however don’t.”