Final Up to date on September 26, 2026 by Cliche
Sharon Stone is drawing a line relating to Sydney Sweeney’s controversial sports activities betting marketing campaign. The “Fundamental Intuition” star beforehand defended her “Euphoria” co-star in opposition to criticism surrounding a provocative American Eagle commercial, however she is taking a really completely different stance this time. Stone mentioned Sweeney should “take accountability” for the almost nude Novig marketing campaign, arguing that girls’s sports activities shouldn’t be diminished merely to draw male gamblers.
Sharon Stone Says Sydney Sweeney Should Personal Her Actions
Stone addressed the controversy surrounding Sweeney’s Novig marketing campaign whereas attending an occasion in Los Angeles. The actresses labored collectively throughout the third season of “Euphoria,” however Stone made it clear that their skilled connection didn’t imply she would defend each choice Sweeney makes. “I believe that it’s as much as [Sweeney] to take accountability for her actions, less than me to evaluate her for her actions,” Stone advised PEOPLE.
Moderately than judging Sweeney personally, Stone mentioned her precedence was supporting the ladies who’ve spent years working to develop into elite athletes. “It’s as much as me to be a cheerleader for the ladies who’ve made it via and develop into champions in girls’s sports activities,” she defined.
Stone’s feedback got here after Sweeney appeared almost nude in a promotional marketing campaign for Novig, a sports activities prediction market and betting platform. The 29-year-old actress lined herself with sports activities tools within the advert whereas telling viewers that the platform was “only for sport.”
The marketing campaign shortly sparked accusations that it lowered girls’s sports activities to a sexualized advertising device quite than celebrating the athletes and competitors.
The Actress Says Girls’s Sports activities Ought to Not Be Used For ‘Males’s Consideration’
Stone recognized herself as a supporter of girls’s sports activities and pushed again in opposition to the marketing campaign’s obvious try to make use of sexuality to draw bettors. “We are able to’t denigrate girls’s sports activities to get males’s consideration to allow them to gamble,” she mentioned.
Novig’s marketing campaign drew particularly sturdy criticism as a result of the actress promoted a betting platform whereas posing with tools related to a number of sports activities.
Olympic Athletes Slammed The Provocative Marketing campaign
A number of athletes spoke out after Novig launched the commercial. Australian water polo participant Tilly Kearns, boxer Skye Nicolson and swimming champion Ariarne Titmus had been among the many distinguished sports activities figures who criticized the marketing campaign.
Titmus expressed her anger in a prolonged Instagram response, arguing that the advert disrespected girls who’ve devoted their lives to athletic excellence. “I can’t describe how infuriated I really feel,” Titmus wrote. “Not solely is it a kick within the face to each lady who has devoted her life to perfecting her craft, however each lady who enjoys sports activities for what it truly is. Teamwork, friendship, dedication, excellence, unity.”
For the athletes talking out, the bigger challenge was the usage of sexualized imagery to promote a platform related to sports activities whereas completed girls proceed combating to have their performances taken critically.
Sydney Sweeney Appeared To Reply To The Backlash
Sweeney didn’t challenge a direct assertion addressing every criticism. As a substitute, she appeared to reply by sharing earlier journal covers and promoting campaigns that includes well-known feminine athletes in provocative poses or little or no clothes. The examples included tennis legend Serena Williams and former UFC star Ronda Rousey.
Her posts appeared to recommend that athletic girls have additionally embraced attractive imagery with out it routinely diminishing their careers or achievements.
Novig CEO Jacob Fortinsky additionally defended the commercial and insisted the corporate helps girls’s athletics. He mentioned the platform is “massively supportive of girls’s sports activities” and maintained that the marketing campaign “by no means supposed to painting feminine sports activities.”
“Sydney is an actress, the largest film star on the earth. We’re a prediction market targeted on sports activities. That’s the story she was speaking,” Novig mentioned. The corporate’s response framed the marketing campaign as a simple collaboration between a significant actress and a sports-focused platform quite than a commentary on feminine athletes.
Sharon Stone Beforehand Defended Sweeney’s Attraction
Stone’s newest feedback symbolize a shift from the sturdy assist she beforehand provided Sweeney. Final yr, the Hollywood veteran defended the actress amid controversy surrounding her American Eagle denims marketing campaign.
Stone argued on the time that Sweeney had each proper to make use of her bodily enchantment to advance her profession. “It’s okay to make use of what mama gave you,” she mentioned.
The actress then expanded on that message by encouraging Sweeney to embrace the eye her look generates. “It’s actually okay to make use of each little bit of hotness you’ve gotten, proper right here, proper now, and go for no matter that’s,” Stone added.
The Sharon Stone Modifications Tune On Sydney Sweeney After Controversial Advert first appeared on The Blast
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